The good news is mobile users are ready to surf the Web. The bad new is usability is so poor most users give up. This is the key finding of a survey of 1,000 students from five U.K. universities following a series of extensive use trials conducted by InfoGin, a provider of content adaptation solutions. Prior to the trials, two-thirds of respondents found surfing the Web on their phones so frustrating they gave up trying. During the trial period, students were asked to surf the Web twice – once usin…Read more »
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WHITE PAPER: Making Them An Offer They Can’t Refuse: The Pivotal Role Of Mobile Search And Content Discovery In Content-Selling Strategies
The following is an in-depth examination of the mobile search and content delivery landscape based on the competitive intelligence white paper presented at the March 2007 mobile search conference.
1. Mobile content: More effort than its worth?
With an avalanche of pre-packaged and user-generated mobile content slated to come online this year, subscribers can’t say they dont have choice. But they can complain about the tedious navigation process they have to endure to find, access and b…
Question: Name one underexploited opportunity in mobile?
Answer: The handset idle screen
It is no secret that the handset idle screen (a.k.a. home screen or phone-top) is the most valuable real-estate on the mobile handset. The idle screen is the A and Z of the user journey, as the user navigates through the handset menus and functions. It is the starting point for calling or texting, browsing operator services, and accessing handset settings. It is the single destination fo…Read more »