During the Internet World 2012 mobile conference in London, investors were split down the middle when asked if they would invest more in mobile (rather than online and traditional media) to reach sports fans and enthusiasts.
- The straw poll of 100 attendees at the show conducted by affilinet found that 65 percent of respondents felt mobile, online and offline would play a major role in their marketing outreach.
- However, many respondents have not yet taken the critical first step. Two-thirds of tho
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Location data and location-aware sensors. At one level, it’s the information that equips marketers to deliver the contextually relevant marketing and advertising people find convenient and valuable. At another, it’s a technique that (if wielded improperly) Â can move consumers to distrust the mobile channel and shut the door to the mobile advertising and apps it delivers. Joy Liuzzo tracks recent events and warns marketers that they are only experiencing the calm before a sto…
Give yourself a chance to win with apps that have impact. BlackBerry developers everywhere on the planet have until FRIDAY (April 27) to enter their app in AppCircus at BlackBerry 10 Jam, an app competition powered by AppCircus, the global showcase of apps organized by the great guys over at dotopen.
A raft of recent reports reveal how we engage with our mobile devices (and tablets) while watching TV, but research released today shows that our appetite for multi-screen access might be greatest during live events where having a bird’s-eye view into everything (the event, the action, the background facts and stats, and the latest news and updates) delivers us a 360-degree experience we genuinely appreciate.
At M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at design and why it comes first — full stop — and connect with Arturo Toldeo, Senior User Experience Designer in the Windows Phone Design Studio in Redmond.
The right content (or advertising) delivered to the right person in the right context. Mobile makes it possible, but a new study throws a discomforting variable back into this perfect equation. Digital Natives are multi-tasking to the max, making it harder than ever for content companies and brands owners to delight their customers for more than minutes at a stretch. Michelle Manafy explores this milestone study and offers advice on how to remain relevant to a demographic whose attention is bein…
