Events » mobilegroove

Mobile apps isn't the only game in town. Developers need think big-picture and focus efforts on multi-platform apps capable of connecting our devices and our experiences. This is the trend to watch for 2012 and why Mike Johns, CEO of Digital Mind State, and his views on the vast opportunities at the intersection of apps, TV and social media are more pertinent than ever.

We catch up with Mike to talk about his success brokering profitable business relationships between brands and urban/hip hop artists to deliver a 360 degree entertainment experience combining social media interaction and TV (Social TV) and mobile apps.

Mobile is global. Mobile must be aligned with our needs, not technology. Mobile sits at the center of a strategy to 'engage at every stage.' Mobile has caused and enabled irrevocable changes in our behavior. Effective mobile marketing requires a sharp focus on four mindsets: 1) I'm local. 2) I'm bored. 3) I'm multitasking. 4) I need it NOW.

These are some of the observations and opinions voiced by a few of the just over 100 professionals, practitioners and passionates who made our first Tweetchat an invigorating exchange and a rousing success. Tweetreach, for example, reports we reached nearly 107,000 people via just under 600 tweets to

With the MMA Forum (London, October 4-5)-- the premiere mobile marketing knowledge and networking event organized by the Mobile Marketing Association (MMA) -- just three weeks away, MobileGroove brings industry authorities and pundits together to debate the hot trends and topics moving up the global brands agenda.

Grab a pew at the MMA Tweetchat (September 20) and follow the edgy and informative exchange with Paul Berney, MMA CMO, and Tomi Ahonen, independent consultant, influential blogger and seven-time best-selling author.

How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. OpenMarket is also a driving force in efforts to help charities put together the approaches and platforms that will allow them to take donations and connect with the people who give to relief efforts and causes around the world.

The benefits and the business models around mobile are the topic of Empowering the Charitable Sector with Interactive Technology II (September 15, London). The all-day knowledge seminar organized by AIME (the Association for Interactive media & Entertainment) is already standing room only (!), an unexpectedly high attendance that tells us the topic strikes a chord with charities, advertising & marketing agencies, service providers, broadcasters, industry bodies and mobile operators--all the players that need to come together and work together to maximize the potential for all kinds of charities to use mobile.

In the countdown to Apps World Asia (September 1-2, Singapore) we speak with Tak Miyata, senior vice president of global business at Mixi, the fast-growing and number one social network in Japan about Mixi's strategy to expand its communications platform, enable third-party developers to make mobile apps for its members and encourage commerce that bridges online (digital) and offline (physical).

Mixi started out in 2004 allowing its users to post photos, share comments and links, and interact on community pages and forums based on themes ranging from recipes to rock-n-roll.

The new report, Fighting Smart: Using Value-Added Services To Create Lasting Customer Loyalty, is also the topic of this week's Tweetchat -- organized by Amdocs Interactive and hosted by MobileGroove -- on Wednesday, August 10. To ensure everyone across Europe and Asia Pacific can join in the discussion, the Tweetchat will take place at 9 am GMT/ 10 am CET/ 1:30 pm IST.

To participate, we recommend using tweetchat.com. Just sign in with your Twitter account at the start of the chat and enter 'doxchat'. Tweets load quickly, and it will automatically include the hashtag in each of your tweets. You can also participate on your own choice of Twitter app, just make sure to include the #doxchat hashtag in your tweets so that others in the chat will see your tweets.