Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn? Ha! Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing customers, brand fans, and worthy competitors are having everywhere on the Interwebs can be daunting.
But, it has become a critical requirement for all marketers. Complicating matters further, research from social marketing software company Awareness Inc. predicts the continued rise of once “niche” social networks. Get ready for the rise of Slideshare, Quora, Tumblr, Path, Pinterest, Gentlemint,
February 8, 2012
Posted in #DearKen, Featured, Mobile Social Media | No Comments »
How DO you measure your social media ROI? And here you thought pondering the answer to life, the universe, and everything was a tall order. My boss asks me this question. He should. It’s what he pays me for. My friends ask me this question. What can I say? I have some pretty geeky friends. Even complete strangers in line at my local Smog ‘N Go ask me this question. Yeah, it’s that kind of neighborhood.
With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just "want", but *need*, to accurately measure the return – the ROI – of our investments in social marketing. Here’s my answer.
November 10, 2011
Posted in #DearKen, Mobile Social Media | 2 Comments »
Thank you for your question. I am sitting here smiling. Social media has been compared to a cocktail party, high school and a Bruce Springsteen song. While each of these different analogies has their merits, I don’t think the writers were thinking big enough. Or hairy enough. Social media is like a big, hairy spider. "Social media is like a tarantula?!", you ask, out of breath from jumping on top of your nearest chair. Yes. It is. Here’s why.
August 1, 2011
Posted in #DearKen, Guest columns, Mobile Social Media | 1 Comment »
And if I do, how can I maintain a "personal" touch?
What a *great* question, thank you! The simple answer is you shouldn't automate ANY part of your social media marketing, communications, product development, customer service, or talent acquisition efforts. At least, not until you understand social media well enough to know exactly how to use each social media channel to connect with your target audience. Yes, it is very tempting to use every tool you can find to reduce the time you spend managing your social media efforts, but think about the irreparable damage you can do to your brand. Do you really want to drive faster in the
July 6, 2011
Posted in #DearKen, Featured, Mobile Social Media | 1 Comment »
#DearKen I’m under increasing pressure to show results from my team's social media efforts. Does my company need a social media rock star?
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Thank you for your question. Yes, your company must must must have a social media rock star. The twist? It’s you!
May 31, 2011
Posted in #DearKen, Mobile Social Media | No Comments »
#DearKen: @TheMirrorTest author @JeffreyHayzlett calls people who abuse Twitter "twankers". How do I avoid being too self-promoting?
Thank you for your question. Twitter "rules", "guidelines", and "best practices" are great fun for us marketers (especially considering that the golden rule of marketing is that there are no rules). That doesn’t stop folks like Jeff and I, however, from regularly writing about Twitter do's and don'ts.
My usual disclaimer before we start to keep my company’s compliance team happy: all opinions expressed here are my own, and come from my experience running social media efforts, managing social marketers, and advising social marketing clients. Your mileage will vary.
April 28, 2011
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