Mobile Groove

On the heels of last month’s survey of mobile telecoms execs across the Asia Pacific region (and a tremendously successful #doxchat Tweetchat that had a global reach of 92,000+), Amdocs is gearing up to release a new report looking at mobile operator attitudes and activities around mobile payments. Here is an exclusive preview of the key findings.

Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, challenges the view that mobile is somehow in its infancy and has yet to grow up and compete with the Big Boys (such as online, TV and print) that continue to account for the lion share of advertising spend.

As Rory sees it: the proper way to measure the importance (and effectiveness) of mobile in the marketing mix is not to look at spend. The cost of developing a brilliant text-based …

How and why should brands and marketers take advantage of the unique characteristics of mobile to connect with us at the moments we need them most? Rory Sutherland, Vice Chairman of Ogilvy Group, a leading integrated advertising and marketing communications agency, tells why marketers need to think beyond reaching a target audience.

As Rory sees it: The real power of mobile is context. It allows brands to interact with people during  target moments (I need something now), target moods (I want s…

#FF amplifies the voices that matter most, and profiles Millennial Media, an independent mobile advertising and data company, that has consistently provided the industry with mobile intelligence and actionable insights.

How have mobile advertising campaigns, objectives and spending evolved since Millennial Media published its first report in March 2009? We go to the source for the answers.

But first, a little background on methodology. These reports are based on actual campaign and netwo…

Last week an independent panel of highly acclaimed thought leaders in the advertising ecosystem finished the first phase of screening dozens of submissions from agencies, brands and talent all over the world competing for the coveted International IAB MIXX awards. Lisa Ciangiulli, who sat on the panel of judges, draws from her personal experience to give us the inside track on the ideas and approaches pushing mobile marketing and interactive advertising to new levels.

***

Read more »

The new report, Fighting Smart: Using Value-Added Services To Create Lasting Customer Loyalty, is also the topic of this week’s Tweetchat — organized by Amdocs Interactive and hosted by MobileGroove — on Wednesday, August 10. To ensure everyone across Europe and Asia Pacific can join in the discussion, the Tweetchat will take place at 9 am GMT/ 10 am CET/ 1:30 pm IST.

To participate, we recommend using tweetchat.com. Just sign in with your Twitter account at the start of the chat and enter ‘doxchat’. Tweets load quickly, and it will automatically include the hashtag in each of your tweets. You can also participate on your own choice of Twitter app, just make sure to include the #doxchat hashtag in your tweets so that others in the chat will see your tweets.