Briefing Rooms Open The Door To Opportunities; Bango Tops The Bill
A proud premiere on MSG today! Bango, our first in a line of partner companies, has launched its Briefing Room on MSG. The rich-media microsite provides Bango with a branded platform from which to address the growing MSG community of professionals and practitioners interested in mobile Web trends. The new thinking space features links to the Bango blog, press releases, and much more. The main attraction: Bango’s monthly stats report, which the company will post in the MSG Briefing Room along with exclusive, deep-dive analysis into what the numbers really tell us.
Bango has visibility into what over 20 million users browse and buy on the mobile Web across 150+ countries. How does it know this? Bango’s technology allows it to assign each individual a unique user ID based on information Bango gathers from browser analysis, session information and its long-established billing relationships with mobile operators. This unique user ID – often referred to as a digital fingerprint – enables Bango to distinguish between new and repeat users and therefore quantify precisely the number of unique visitors to a given website.
Here, in the MSG Briefing Room, Bango will take this all a step further, connecting the dots between clicks to provide a comprehensive profile of individual users. As Sarah Keefe, Bango VP Communications, puts it: “It’s not about look-ups; it’s about what real people do on the mobile Internet.” The sharp focus on individual actions across sites and destinations fits well with the industry’s new awareness that volume is good, but individual customer insight is better.
Disclaimer: Bango is an MSG supporter.
Tags: bango, mobile analytics, Mobile Marketing, Mobile Web
