You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, this term has been overtaken by both “mobile payments” and “mobile shopping.” Another term is “mobile proximity payments”, meaning transactions at brick and mortar locations where you are using your phone to pay instead of credit cards, cash or other forms of payment. The forecasted size of the mobile payments — however you define it — is going to be big, but getting consensus on the size of these transactions is anyone guess. The current average forecast for mobile payment transactions is about a trillion, plus or minus 500 billion. That is a pretty big margin of error. Read more about mobile payment definitions and forecasts on the Optism blog
Lisa Ciangiulli, Director of Marketing for Alcatel-Lucent Global Advertising Solutions, where she has been instrumental in the development and marketing of Optism, Alcatel-Lucent’s powerful permission-based mobile advertising solution. In this role, and throughout her career, Lisa has spearheaded efforts to encourage cooperation between players across the ecosystem with the ultimate goal of enabling closer communication with the consumer. In May 2010 she was named to the Mobile Marketing Association (MMA) North America Board of Directors. You can follow her on Twitter (@LisaCiangiulli).