Best & Brightest: Mobileslate Hosts Carnival Of Mobilists #185 » mobilegroove

It’s the start of another week and another Carnival of Mobilists. This week’s host is Eric Chan over at Mobileslate, a blogger who describes himself as “an aspiring Renaissance Man and 100% Mobile Evangelist.” Given his background at Caboodle Networks (a company later acquired by Mobile Content Networks), Eric also has keen insights to offer into mobile personalization and his past guest columns for MSG still speak volumes about the pivotal importance of recommendation.

Contributions this week (from Antoine RJ Wright, Sachendra Yadav, Holly Kolman, Andrew Grill, Andy Favell, Ajit Jaokar and Embee Mobile Blog) cover an eclectic mix of topics including location-based services and the importance of user trust, an analysis of the rise and fall of Virgin Mobile’s Sugar Mama service and an insightful look at Mobile Advertising – 2020 Vision, a new white paper from Ogilvy and Acision that examines the future of advertising. (When the paper landed in my inbox I immediately reached out to Jo Wall, the white paper’s  author and Proposition Manager – Mobile Advertising at Acision,  for an interview/podcast. I’ll keep you posted on what we arrange.)

MSG’s contribution this week was a post recounting the highlights of the recent Mobile Search Masterclass, an event that brought me together with an impressive roster of industry authorities from companies including AmbieSense Ltd., a provider of ambient search services; Microsoft Research (Cambridge); g8wave Ltd., a mobile marketing company; and  Mobile Commerce Ltd., a provider of location-based services that also possesses what the founders call a “piece of enablement” that gives them deep insight into the search queries passed through the operator portals in the U.K., and the results set returned to the user.

A special personal thanks to Ayse Göker, who invited me to participate in the masterclass for the second successive year. Ayse, who holds a senior lectureship at City University London, is a recognized pioneer in context-aware information retrieval systems and Co-founder of AmbieSense Ltd. She is also one of the authors of Information  Retrieval: Searching for the 21^st Century. This new book on search, slated to be published within the next few weeks, also looks at mobile search and includes contributions/analysis from MSG. More on the book and details where you can order your copy soon.

In the meantime, I hope you will read and enjoy the posts at COM#185.

Next week’s Carnival will be hosted by All About iPhone.

This entry was posted on Monday, August 3rd, 2009 at 10:42 pm and is filed under Carnival Of The Mobilists, Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.