Best & Brightest: COM #213 Google’s Mobile Drive, Mobile Search, Web Vs Apps, Freemium Models & New Mobile Book From Ajit Jaokar PLUS COM Roundup
This week the Carnival of the Mobilists – the weekly line-up of the best blogs and bloggers on all things mobile – comes to us via Caroline Lewko and WIPConnector. The new site consolidates all of the sites– including the blog, WIPJam information – into one destination and invaluable resource for developers. Please redirect any links you have to the new URL.
The line-up of blogs includes two blogs from COM veteran Volker Hirsh: a progress report on freemium models and a look at the differences between the Web, the Mobile Web and Apps. Are some forms of information and information retrieval better suited to the Web (Internet)? Are some best when we have them on our devices? And is Touch a “game-changer”? Read on and find out.
Another analysis of the Mobile Web comes via Ajit Jaokar over at Open Gardens. He offers us a download PDF of his new book (a collaboration with Google’s Anna Gatti) titled Open Mobile: Understanding the Impact of Open Mobile – Implications for Telecoms/Devices, Web, Social Networks, Media and Personal Privacy. Great job, Ajit! By way of background, I had the honor of working on Ajit’s book as an editor and look forward to collaborating on future projects. MSG will also feature a deep dive into some of the book’s main takeaways – so pls check back or follow us on Twitter (@msearchgroove & @peggyanne).
Andy Favell and the folks at MobiThinking ran an interesting mobile search experiment. Is mobile search broken (as I have also indicated several times)? Read on and find out.
And the week wouldn’t be complete without a fact-packed and impassioned blog on the pivotal importance of mobile from mobile author and pundit Tomi Ahonen. Picking up on Google’s new and sharper focus on mobile, how connects the dots to show why mobile is destined to be BIG. Why? Read on and find out.
COM #212: TOP 25 MOBILE LIST, MOB4HIRE APP TESTING, VOIP WHITE PAPER, APPS VS BROWSERS & WHAT NOW .MOBI?
In case you missed the last weeks at the Carnival – or just got behind in reading in the run up to Mobile World Congress – here is a round up of the best of the rest beginning with a summary of posts from COM #212 via the personal blog belonging to Terence Eden, mobile enthusiast and Vodafone manager.
Who are the top 25 companies in Mobile? Tomi Ahonen connects the dots and adds up the revenues to provide us with an “Ahonen Index” that lists these giants (ranked according to the amount of money they make in mobile only). This is one to bookmark for sure, so read on and find out.
Over at MobHappy Russell Buckley provides us with an in-depth look at Mob4Hire and their unique app testing service that taps the wisdom of crowds. Want to make sure your app works everywhere on the planet? Read on and find out.
Holly Kolman at MobiEnthusiast.mobi – a blog for mobile website owners, developers, marketers and end-users – asks what the recent acquisition of .mobi by Affilias. What does it mean for the .mobi brand? What can/should/must Affilias do to reach out to publishers and generate interest in the domain? Read on and find out.
An excellent and insightful post from esteemed colleague John Puterbaugh (also Nellymoser Founder & CEO) sheds important light on the emergence of an app ecosystem and what it means for major players – and the rest of us. As John sees it: “Powered by better performing underlying mobile browsers, a thriving mobile app and mobile web ecosystem has emerged. However, it should not be a foregone conclusion that “apps” will necessarily simply become rich mobile web sites. To the developer, in the near future, apps will essentially be rich mobile web sites (thanks to HTML5) packaged for distribution in a vending environment such as the App Store.” What did Apple do right? What are mobile operators across the U.S. doing now? And what is John’s (surprising) take on the Wholesale Applications Community ? Read on and find out.
COM #211: MONEY-MAKING IDEAS, OPERA MINI, .MOBI, TWITTER FOR THINGS, WHAT HAPPENS AFTER THE CLICK?, iPHONE IN KOREA, BLACKBERRY HACKERS, AUGMENTED (HYPER) REALITY PLUS BLYK’S MOBILE ADVERTISING REALITY-CHECK
The inimitable Tomi Ahonen (turned Wayne’s World!) gets us into party-mode when he hosts COM #211 at Communities Dominate Brands.
Is it enough to develop sites for iPhone? Dennis Bournique at WAP Review doesn’t think so. He reviews the Opera Mini browser and asks why many developers/designers appear to be ignorant of its reach and impact. Why should developers re-think to focus on the millions who use Opera Mini worldwide? Read on and find out.
We all use Twitter. But is the day coming when our stuff will also use Twitter to connect and communicate. Over at Open Gardens Ajit Jaokar walks us through a scenario where Twitter could indeed be the platform that connects everyone and everything everywhere. His take: “When combined with the Cloud, mobility and sensors twitter could take on a far more disruptive role in the future.”
A thought-provoking post from Francisco Kattan explains Dynamic Cell ID (a way of dynamically assigning the Cell-ID that is reported to wireless devices by base stations) and ways operators might use dynamic Cell-ID to stop Google from “stealing” their location data. What can operators do? Would is backfire? Are there other ways to monetize operators’ assets? Read on and find out.
Russell Buckley over at MobHappy uses a great new video about the downside of Augmented Reality (AR) to make a meaningful case for serious guidelines. Are we destined to live in a world of digital trash? Read on and find out.
MSG uses the opportunity to showcase a recent column contribution from Antti Öhrling, Co-Founder of Blyk, the messaging media that works with mobile operators to link young people with brands and other stuff they like. In addition to mapping out how the company partners with mobile operators to deliver targeted mobile advertising, Antti also reveals the seven rules to effective mobile advertising. Leading the list — Permission, please: An opt-in audience is a must and operators must get customer permission before delivering any advertising. Want to know the other six? Read on and find out why Tomi made his pick of the week!
COM #210: MOBILE MARKET SHARE, iPAD FAD (?), MOBILE BASICS, MOBILE AD SURVEY RESULTS, UK METRICS, ALCATEL LUCENT’S APP ENABLEMENT STRATEGY, MICROSOFT, NOKIA/NAVTEQ, OPERATOR ADVANTAGES & M-DAYS
Martin Wilson over at Indigo 102 (a voice I am also proud to feature via guest columns on MSG) hosts the Carnival for the first time. Martin’s summary (one of the best written I’ve seen) expertly outlines the posts that made COM #210 and their key takeaways.
Among these:
Tomi Ahonen is back with more stats and more energy (and perhaps more coffee!). His post includes a breakdown of market share according to handset maker, as well as operating systems. Who is market giant? Who made the biggest jump in smartphone sales? And where is Apple really? Read on and find out.
Mobile strategist and esteemed colleague Carl Martin cuts through some of the mobile hype and urges us to get the basics right FIRST. What are the business basics? How do we prepare for business? And what is the role of user experience? Read on and find out.
What is Alcatel Lucent’s app strategy? How has it fine-tuned its developer platform to provide service providers and enterprises with tools that enable partners and third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile? This pre-MWC interview with Alcatel Lucent’s Francisco Kattan (conducted by Carline Lewko at WIPConnector) answers these questions and more. What will enable developers and service providers to work more productively together and make profitable new apps? Read on and find out.
Why integrate with mobile advertisers to deliver mobile advertising? Mark Westling of Sigma makes a strong case for involving the operators and asks why more mobile operators aren’t in on the action. Why are operators essential partners? Why are operators dragging their feet? Read on and find out.
Finally MSG presents a thoughtful and detailed summary of M-Days in Munich, an industry event that attracted a record 1,650 attendees. From Eastern Europe’s leading content companies and their strategies to Lufthansa’s path-breaking approach community – it’s all here so read on and find out.
COM #209: NEW WHITE PAPER, NOKIA NEEDS TOUCH (NOT!), iPAD, MOBILE & MEDIA, MIFI REVIEW, ERICSSON, OPEN STANDARD SYNCHML, MOBILE INTERNET AFFILIATE MARKETING OPPS, MOBILE APPS SURVEY, FACEBOOK & MAEMO
Many thanks to Dennis Bournique at WAP Review for jumping in to host COM#209 in my place. It was packed with submissions – including a post from a Carnival newcomer (always welcome!). Here are some good reasons to go back and check it out.
Predictably, two posts take a hard look at (and behind) the iPad and Apple’s true motivation in launching it. The post of the week goes to Michael Mace and his argument that Apple might really after Microsoft and the PC market. What is Apple’s game? Read on and find out.
Over at Mobile Mandala Mark Jaffe uses convincing stats to show why mobile and media companies need to work together. Entertainment and mobile are a perfect fit, but will the companies “get it” in time? Read on and find out.
Dear friend and colleague James Coops at Mjelly takes the wraps of his new venture Mobyaffiliates. It’s more than intriguing and the slides tell an even better story.
COM #208: WORLD CUP CONTENT, MOBILE PARALLEL UNIVERSE(S) & REDRAWING THE SMARTPHONE LANDSCAPE
It’s wonderful to have Antoine RJ Wright take the helm of COM #208 and walk the talk by hosting the blog (yes, the blog!) on a mobile phone. (Although the mobile phone platform can be a challenge at times.)
Among the highlights under the Carnival tent:
MobiThinking submits two posts looking at how clubs and companies alike can use mobile (and harness mobile engagement marketing) to grow business and raise profile. What do fans really want? What must clubs deliver? Read on and find out.
Always good for a thought-provoking post Ajit Jaokar at Open Gardens tempts us to see the world through the eyes of youth. Is mobile a communication tool? Or is it all about social? Do youth inhabit another world where the social element is the prime focus? Read on and find out.
(In hindsight this rather eclectic post dovetails well with the last chapter in the Netsize Guide 2010. Thanks to a several deep-dive conversations with Mark Curtis, Flirtomatic CEO, and a mind-meld with Netsize CEO Stan Chesnais, we are one step closer to the real role of mobile in our lives. Download it and please let me know if you think we’re on to something BIG.)
Finally, Guy Agin, guest blogger at VisionMobile challenges us to rethink how we define and segment the smartphone market. Who are the players? What are the opportunities? And is it a prudent strategy to focus on smartphones – period? Read on and find out.
March 2nd, 2010 at 5:50 pm
[...] 1 votes vote Best & Brightest: COM #213 Google’s Mobile Drive, Mobile Search, Web Vs Apps, Freemium Mod… This week the Carnival of the Mobilists – the weekly line-up of the best blogs and [...]