About the Author: Joy Liuzzo
Joy Liuzzo, President of Wave Collapse LLC, is one of the most sought after research partners in the mobile industry. Her expertise in all things mobile, from behavioral analysis to emerging trends to advertising effectiveness, gives her a unique perspective on which to advise and educate clients. At Wave Collapse, Joy is advising her clients on strategy optimization to drive revenue, using a foundation of research and insights. Combining data analysis, survey techniques, and proven approaches to increase sales, Joy continues to push her clients, and the industry, forward. As a frequent presenter, over 40 conferences in the past four years, Joy is known for her ability to turn data into rich stories that provide attendees with actionable take-aways and new perspectives, all while entertaining and engaging the audience. Prior to launching Wave Collapse, Joy was Vice President at InsightExpress. While there, she successfully built the mobile research practice from the ground up, establishing the company as a leader in the space. While in this role, Joy was elected as a North American Board Member to the Mobile Marketing Association, the only researcher on the board.