Mobile Groove

After years spent on soapboxes telling brands, agencies, and anyone who would listen that they need to be where their consumers are, it’s refreshing to see more companies moving towards a #MobileFirst approach.

The latest companies to adopt a truly mobile mindset are Fab and Allrecipes.com. In an interview with Mashable, Fab founder Jason Goldberg says: “Back in February or March, we realized that fairly soon, mobile customers will be more than 50 percent of our usage, and we need to star…

Retailers: watch those iOS owners! Why?  Because they are the people most likely to purchase something on their device, more so than Android, Blackberry or Windows owners.  This insight comes courtesy of Forrester Research and a study it did with 50,000 mobile owners.  Forrester also found that iOS owners were more likely to use their phone to research products (86 percent) compared to the other platforms.

We’ve known for a while that iOS owners make up a bleeding-edge customer segment, and …

Another curated collection of data points you need to know as you map out your #MobileFirst strategies to drive positive results further down in the purchase funnel.

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Check-in offers heaviest between 2-3pm on Saturdays

But don’t ignore Friday night either.  LocalResponse slices and dices data around check-ins to find out who, where, and when we check in so retailers can make the most of their strategy.  The ‘who’ isn’t too surprising, it’s mostly men. (An additional cel…

Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. Our collaboration will provide the ecosystem a view into best practices based on real-world examples of effective mobile/cross-media campaigns, practical advice from industry leading brands and professionals, and a fact-packed s…

Mobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers that arm themselves with insights into the new and complex customer segment known as the ‘mobile shopper’ can benefi…

The widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and convenient shopping services.

Growing public concern over privacy and the emergence of what mobile authority Jo…