AdMob Metrics August 08: Smartphone Traffic Up To 25.8 Percent

Topic: Mobile Marketing, Research | Author: James Cameron | Date: September 10, 2008

AdMob have published their latest raft of stats for August 2008 with a focus on the smartphone market. Their figures show that in the 3 months since May 2008, smartphone traffic has grown by 3.4 percent to account for over a quarter of worldwide traffic on the AdMob network. The report also shows that Nokia has 62.4 percent of worldwide smartphone traffic, but crucially, it doesn’t have a device in the top 20 in the U.S.Key findings from the report include:

· Smartphones accounted for 25.8 percent of worldwide traffic in August, up 3.4 percent since May 2008

· Nokia had more than 50 percent in every region except North America where it does not have a top 20 ranked smartphone

· RIM is in second place worldwide with 10.8 percent of smartphone traffic with the large majority of that coming from North America

· The top five smartphones in the U.S. were the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct

· These 5 devices generated 12.9 percent of all U.S. traffic in August, a 2.4 percent increase from July 2008

· RIM tops the U.S. market with 31.2 percent of smartphone traffic and three of the top 10 devices

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