Under the direction of Peggy Anne Salz – mobile industry analyst and author of several books and industry almanacs, dozens of white papers and hundreds of articles – MobileGroove has established itself as a Top 50 ranked influential destination. In addition to outstanding editorial content, Peggy produces and promotes custom research on behalf of global clients and industry organizations including the Mobile Marketing Association.
Peggy is best known as the lead author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.
She has also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the SAP Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets (on behalf of SAP Mobile Services). Peggy is also the author of four editions of the Netsize Guide, an annual mobile industry almanac published by Netsize, a Gemalto company. She is currently working on a number of projects including an advanced guide to help app developers to acquire quality users and build a sustainable app business, and an educational resource to help marketers master the challenge of multi-channel marketing.
Peggy is also a GigaOM PRO mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail. Her first industry report, Mobile Search & Content Discovery (Informa Telecoms & Media), was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies. More recently, her series of practical how-to white papers, covering the basics of mobile advertising and mobile analytics, have earned her a reputation as a leading mobile marketing and advertising authority.
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MobileGroove Media Clients
MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.