Peggy is also a Gigaom Research mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail. Her most recent report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, helps businesses understand and harness mobile to re-imagine the customer experience and super-charge sales and service channels.
Peggy has written 300+ articles on mobile marketing, mobile search, social media and mobile industry news and developments, and nine books about mobile, both as a lead author and in partnership with global companies. Her most recent book, Apponomics: The Insider’s Guide To A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. It builds on the success of her first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media, Inc,, 2013), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. She has also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets .
She is currently working on a new industry e-book that explores the impact of ultra-broadband mobility and how it can lay the groundwork for the ultra-connected society of the future.
Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.
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