About Us


About Peggy

peggy 2008 About UsUnder the direction of Peggy Anne Salz – mobile industry analyst and author of several books and industry almanacs, dozens of white papers and hundreds of articles – MobileGroove has established itself as a Top 50 ranked influential destination. In addition to outstanding editorial content, Peggy produces and promotes custom research on behalf of global clients and industry organizations including the Mobile Marketing Association.

Peggy is best known as the lead author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business (F+W Media Inc.), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. The popular print book was recently released as an Ebook, cementing its position as a leading resource for the App Economy.

She has also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the SAP Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets (on behalf of SAP Mobile Services). Peggy is also the author of four editions of the Netsize Guide, an annual mobile industry almanac published by Netsize, a Gemalto company. She is currently working on a number of projects including an advanced guide to help app developers to acquire quality users and build a sustainable app business, and an educational resource to help marketers master the challenge of multi-channel marketing.

Peggy is also a GigaOM PRO mobile analyst, where her focus is mobile loyalty, mobile messaging and mobile retail. Her first industry report,  Mobile Search & Content Discovery (Informa Telecoms & Media), was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies. More recently, her series of practical how-to white papers, covering the basics of mobile advertising and mobile analytics, have earned her a reputation as a leading mobile marketing and advertising authority.

Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her articles and analysis have appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more.Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.Contact:
Twitter: @peggyanne
Skype: peggy.salz
Mobile: +49 172 245 1028


MobileGroove Media Clients

MobileGroove produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.

We have the privilege of working with industry-leading companies and organizations.

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2 thoughts on “About Us

  1. [...] My take: The recent introduction of flat-rate data plans not only boosts the use of mobile search services and potentially encourages more users to surf the mobile Web; it increases interest among content owners and publishers in implementing paid for search to monetize the new audiences they are building on-portal and off. More is better is my mantra when it comes to monetization. What used to be a choice between branded search providers (Google, Yahoo, Microsoft) is now a choice between branded search providers and a wide range of white-label and vertical search alternatives. The potential for paid for search is massive, and the market is wide open. Peggy Anne Salz is the chief analyst and founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising and social media. (More information here.) [...]

  2. [...] Peggy Anne Salz has blogged about using SMS to help encourage app engagement, based on research by her firm and Tyntec. The white paper is an interesting read, but the message that sticks out for me is when Peggy says: “The bottom line: app developers need to work out a strategy to increase engagement, not just downloads.” [...]

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