About Us

peggy 2008 About UsPeggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing custom research, strategic consulting and Thought Leadership content for the global mobile industry.Peggy is also a Gigaom Research mobile analyst, where her focus is mobile app engagement strategy and ways brands and business can target and address their target audiences on mobile and multi-channel.

Peggy has written 300+ articles on mobile marketing, mobile search, social media and mobile industry news and developments, and nine books about mobile, both as a lead author and in partnership with global companies. Her most recent book, Apponomics: The Insider’s Guide To A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. It builds on the success of her first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media, Inc,, 2013), a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. She has also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets .She is currently working on a new industry e-book that explores the impact of ultra-broadband mobility and how it can lay the groundwork for the ultra-connected society of the future.

Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.

Twitter: @peggyanne
Skype: peggy.salz
Mobile: +49 172 245 1028

3 thoughts on “About Us

  1. Good day! I know this is kinda off topic however , I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa?
    My website discusses a lot of the same subjects as yours and I think
    we could greatly benefit from each other. If you might be interested feel free to send me an e-mail.
    I look forward to hearing from you! Fantastic blog by
    the way!

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