Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations.
• The launch of Windows 8 and Blackberry 10 will see Microsoft and RIM seeking to take advantage of the shift, by enabling developers to easily create products across tablet and smartphone devices.
• However, developers that primarily support tablets have increased to 36 percent to 13 percent from last year, indicating that developers now feel this market offers more of an upside than smartphone development.
Ever find yourself lost and desperately needing a coffee? According to Street Fight, local search and discovery is quickly becoming one of the most routine and ubiquitous activities for the local consumer. The Consumer Insights Report shows that consumers are turning to their mobile devices to help them source venues such as restaurants, coffee shops, live concert performances and much more.
• 30 percent of those surveyed said they used their mobile devices on a daily basis to source local amenities.
• The study also found that consumers identify “local venues” differently. For example, 55 percent of recipients would only travel ten minutes to a grocery store, but 60 percent would travel 20 minutes for a live performance. In light of this, Street Fight believes that the notion of a trade catchment area will soon be forgotten by consumers.
Companies of all sizes seem to be expanding their allocated budgets for mobile marketing, but not all are developing the comprehensive mobile strategies they need to wring the most value out of the money they invest in mobile. This is the key finding of a survey conducted StrongMail, a provider of digital solutions. The survey showed that this practice is holding businesses back from embracing and making the most of mobile marketing.
• Mobile websites (70 percent), mobile applications (55 percent) and QR codes (49 percent) are the most popular forms of mobile marketing, but are only being used by half of marketers.
• Companies also cited that a lack of resources (22 percent of those surveyed) was another main constraint when launching their mobile programs.
As we’re slowly becoming a cashless society, consumers are turning to alternative providers to make financial transactions. Interestingly, four out of five people would prefer to use PayPal than big organisations like Apple and Google for money wallet transactions, according to the Carlisle & Gallagher Consulting Group.
• The online survey of 605 consumers found that 48 percent of respondents are interested in a mobile wallet. These consumers were described as young and affluent and fell into two categories; payment optimisers or techno shoppers.
• Currently 76 percent of the consumers are currently using or intend to use mobile banking and within five years will integrate their financial transactions using mobile wallets.
Following the successful adoption of customer-focused mobile applications, companies are increasingly deploying mobile apps to connect to partners and employees. However, Research2Guidance find that only 14 percent of the 200,000 enterprise mobile application available addresses core enterprise needs.
• The “off-the-shelf” enterprise mobile apps can be primarily found within Business, Communications/Social Networking, Finance, News & Magazines, Productivity and Tools/Utilities categories.
• Companies looking to source enterprise-relevant apps from public app stores will find the task of identifying high value apps extremely time consuming due to broad the range of functionality.
MobileGroove has partnered with éclat Marketing — a company that has consistently delivered breakthrough PR campaigns based on a deep understanding of developments impacting mobile, technology, and our society at all levels — to bring you Mobile Data Points. This regular feature, which will highlight the mobile reports and insights you need to know to plan and run your business, is curated by Sophie Young, a member of the éclat team who has a passion for mobile trends, apps and her BlackBerry. If you have a report or survey you think should be included in this regular roundup, then reach out to Sophie directly via email firstname.lastname@example.org or Twitter (@PheeYoung).