- By 2013, there will be more than 1 billion HTML5-capable browsers in use throughout the world, and applications for these browsers will be created by 2 million HTML Web developers.
- Over 80 percent of all mobile apps will be wholly or in part based upon HTML5 by 2015.
Mobile Moms are new force
The excitement may be about catering to Millennials, but the real opportunity may be in serving Mobile Moms.Meredith Mediaroom has released a study showing just how connected moms really are, and suggests that businesses cater to this customer segment on mobile first.
- 21 percent of mums born between 1977 and 1994 use their smartphones in the bathroom and 12 percent use them during sex
- Shopping ranks as the number one way most moms (81 percent) use their smartphones.
- SOURCE: http://meredith.mediaroom.com/index.php?s=2311&item=128215
More tune into mobile TV
According to a new study from Juniper Research, consumers are swapping out their television sets for mobile devices, with streaming services such as Hulu and Netflix becoming more popular compared to live, on-air content that is broadcast to mobile devices.
- Almost ten percent of mobile TV revenue will come from tablets by 2016.
- Additionally, subscription-based models will make up the lion’s share of mobile TV revenue.
- SOURCE: http://www.juniperresearch.com/reports/mobile_tv
Chinese app use
A new survey of mobile users in China conducted by Guohe reveals who is buying mobile apps, user preferences for iOS or Android, and user tolerance for ads appearing in their apps. Among the results:
- 54 percent of users interviewed had Android phones, and 39 percent had jailbroken iPhones.
- Users were most accepting of ads within news apps and were least tolerant of them in apps such as photography, graphics, or even location and map apps. iPhone users also had more apps than Android users.
- SOURCE: http://www.intomobile.com/2012/05/11/smartphone-users-china-iphone-vs-android-infographic/
A report by Adobe highlights deep dives into the differences between how we use smartphones and tablets.
- From 2010 through to 2011 there were 5.3 times more smartphones shipped across North America and Western Europe compared to tablets.
- By the end of Q1 2012 smartphones accounted for 6.1 percent of site visits compared to 4.3 percent on tablets. However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets.
- SOURCE: http://success.adobe.com/en/na/programs/digital-index/1205_13926_di_report_rise_of_tablets.html
MobileGroove has partnered with éclat Marketing — a company that has consistently delivered breakthrough PR campaigns based on a deep understanding of developments impacting mobile, technology, and our society at all levels — to bring you Mobile Data Points. This regular feature, which will highlight the mobile reports and insights you need to know to plan and run your business, is curated by Sophie Young, a member of the éclat team who has a passion for mobile trends, apps and her BlackBerry. If you have a report or survey you think should be included in this regular roundup, then reach out to Sophie directly via email firstname.lastname@example.org or Twitter (@PheeYoung).
- Juniper Research: Mobile TV viewing on tablets to reach 3 hours per month by 2014 (intomobile.com)
- Tips for making money on mobile apps in China (gigaom.com)
- Infographic: iOS and Android smartphone use in China (mobile-ent.biz)