25+ Exclusive C-Level Video Interviews: App Storefronts, Must-Watch Mobile Ad Networks & Personalization On Steroids
These were just a few of themes that have emerged after dozens of interviews and briefings with senior execs from mobile advertising companies, content adaptation companies, operators, VCs and a long list of platform providers. I also had the pleasure of attending the Netsize Guide launch party, where the positive response to the book I wrote was overwhelming. Look for a banner/link next week on MSG where you can register for a free download. I also used the opportunity to conduct 10+ interviews with content companies and operators who attended the party ( it attracted a record 500+ crowd).
I was on the move at Mobile World Congress with long-time partners bnetTV.
It’s been a fantastic week at MWC – but it’s not over yet. Tomorrow I’m off to an invitation-only mobile marketing workshop to connect with major brands, agencies and influencers to get the inside track on the industry issues that matter and the best practice that sets the bar.
It’s good preparation for Mobile Advertising U.K., the research project I am undertaking on behalf of Every Single One Of Us and endorsing partners, the Mobile Marketing Association (MMA), the Internet Advertising Bureau (IAB UK) and the Interactive Advertising Bureau (IAB). But it will also provide valuable material for future MSG analysis and coverage.
