Social networks allow us to share and discuss our passions with people everywhere on the planet. Up until now this free exchange has known only one barrier: the digital fence erected by the social network provider. But a new mobile app from Atlas Premium Brands (APB) could do more than turn the tables on the likes of Facebook; it could also provide brands and advertisers a much-needed opportunity to join the conversation.
When it comes to mobile sports content, Atlas is a major league player with an innovative mobile business model. The company— official and exclusive mobile partner of several leading soccer teams including Chelsea, Liverpool FC and Real Madrid with exclusive mobile and Internet rights to players and teams within the premiership league across in territories worldwide, including the Middle East, Thailand, Indonesia, China, Vietnam and all countries in Africa —has built up a stockpile of rights and relationships. The ability to connect teams and their fans (and gather all the CRM data it produces) is a core capability Atlas plans to monetize big-time through today's release of Second Screen.
November 30, 2011
Posted in Mobile Marketing, Mobile Social Media | 1 Comment »
Mobile industry data points across 40+ countries, exclusive C-level interviews with over a dozen companies and organizations shaping our mobile future, three over-arching mobile mega-trends that define next year's business agenda (and our society), and everything (!) you need to understand the state of mobile and prepare for the future.
True to its 10-year tradition the new Netsize Guide — titled Netsize Guide by Gemalto: Truly Mobile — offers us all this and more in one comprehensive industry resource, available from today for free download.
Who are the big-spenders in mobile advertising? In Q3 2011 the financial services sector jumped from third place in Q2 2011 to become the leading vertical in the U.S., ranked by mobile ad spend, followed by Entertainment, Retail & Restaurants, Telecoms and CPG (consumer packaged goods). Globally, finance placed number four.
This massive growth, with ad spend increasing over 356 percent year-over-year, confirms banks, insurance companies and credit card companies are aggressively using mobile to raise awareness of their products and services, generate leads, encourage app downloads and —significantly—engage more with people on their device(s) of choice. The vast majority (80 percent) of people accessing financial information or apps are smartphone owners, (more than double the general mobile population). Moreover, the mobile finance user is also 76 percent more likely than the general mobile user to own a tablet or e-reader device.
Mobile apps isn't the only game in town. Developers need think big-picture and focus efforts on multi-platform apps capable of connecting our devices and our experiences. This is the trend to watch for 2012 and why Mike Johns, CEO of Digital Mind State, and his views on the vast opportunities at the intersection of apps, TV and social media are more pertinent than ever.
We catch up with Mike to talk about his success brokering profitable business relationships between brands and urban/hip hop artists to deliver a 360 degree entertainment experience combining social media interaction and TV (Social TV) and mobile apps.
November 23, 2011
Posted in Events, Mobile Apps, Mobile Marketing, Mobile Social Media, Podcasts | 1 Comment »
Smart developers understand that selling apps is a serious business. The are exploring their options (developing for several platforms simultaneously), choosing commercially successful distribution channels (apps stores rather than third-party aggregators, for example) and preparing for a multi-screen future where the smartphone is just the entry point to a fluid app experience that flows across set-top boxes, tablets and a wide range of connected devices.
It's a profound shift that market analysis and strategy firm VisionMobile has expertly identified and documented in Developer Economics 2011, a landmark, must-read report that
November 14, 2011
Posted in Featured, Mobile Apps, Mobile Loyalty, Mobile Marketing | No Comments »
How DO you measure your social media ROI? And here you thought pondering the answer to life, the universe, and everything was a tall order. My boss asks me this question. He should. It’s what he pays me for. My friends ask me this question. What can I say? I have some pretty geeky friends. Even complete strangers in line at my local Smog ‘N Go ask me this question. Yeah, it’s that kind of neighborhood.
With marketers spending almost two billion dollars on social media last year, it’s understandable that all of us don’t just "want", but *need*, to accurately measure the return – the ROI – of our investments in social marketing. Here’s my answer.
November 10, 2011
Posted in #DearKen, Mobile Social Media | 2 Comments »
