Market factors including ongoing and exponential growth in mobile penetration (771 million mobile phone users as of January 2011), the advance of faster 3G services, and a marked increase in the number of brands harnessing mobile media to connect with consumers have combined to make India the epicenter of mobile marketing activity and growth in the Asia Pacific region.
How can brands and agencies prepare to take advantage of opportunities in this rapid growth market? What will move the dial on mobile marketing spend and activity? We catch up with Krishna Prasad, who heads up the digital
The so-called technology divide is a myth, and so is the belief that, when it comes to mobile, we should baby the Boomers.
I’ve written several times on this website and others about personal experiences that fly in the face of the idea that people over 40 are luddites, incapable and uninterested in using personal technology. My mother-in-law (definitely NOT a digital native) is a shining example. At age 80 she uses a Kindle. And she even mastered Windows 7 in an afternoon. And then there's my older brother (by just a few years). He isn't the earliest adopter in the family, but he is nipping at my heels when it comes to phones, tablets and routers.
June 3, 2011
Posted in Mobile Billing & Payment, Mobile Marketing | No Comments »
The impact of social media on Egypt has done more than pave the way for political and personal freedom, leading to the ouster of President Hosni Mubarak after 30 years in power. It has also opened the door to mobile marketing approaches that -- like social media -- involve people in the conversation.
This shift is confirmed by news today that Mobinil – Egypt’s leading operator – counts well over one million subscribers opted in to its Mobinil Ads service. The service, which leverages Alcatel-Lucent's Optism mobile marketing solution, harnesses permission marketing to deliver users relevant advertising from their favorite brands and aligned with their preferences and interests.
