The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer.
The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital.
In the same "well duh" category as the sun will rise in the east and set in the west, we know that more advertising is coming to mobile devices. The topic was heavily discussed this week in Barcelona at the Mobile World Congress (MWC) with debate around consumer behavior and interests.
So where does Google stand? The company staunchly believes that more creativity and higher production values are needed to advance mobile advertising.
Whether you are a marketer or a handset manufacturer, you either innovate or fail. Nokia has learned the hard way.
In an eye-opening leaked memo from Nokia CEO Stephen Elop, the company acknowledged its missteps while calling for a reinvention.
In the app store space, social conversations and connections can mean the difference between notoriety and obscurity for apps on offer. In this scenario it makes good business sense for mobile operators (and app store owners) to improve content discovery, allowing consumers to rate, recommend and gift products to their friends just like Amazon does.
But why limit that approach to storefronts and app stores?
Mobile operators can refine this approach to insert themselves at the center of our social media exchange, a trusted position that is the cornerstone of a sustainable business.
Editor's note: After a record year for mobile marketing spend and success (and a holiday shopping season that saw a spike in mobile commerce), analyst firms report mobile has finally arrived as a legitimate marketing medium. Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. What is the current state of mobile commerce readiness among major brands? A recent audit and the results of a follow-up study by Acquity Group reveal the leaders and the laggards in mobile commerce -- and offers advice to brands that want to close this gap.
The growth of mobile online shopping in the U.S. has been nothing short of phenomenal. This increase has been fueled by a significant shift in consumer behavior and a massive migration of users to smartphones. According to the latest figures from comScore, a digital measurement company, smartphone penetration has reached 23 percent, up from 13 percent in 2008.
The central role of operators in the mobile content and services value chain has been a given since the start. Initially, their biggest asset was distribution. Their access to millions - even hundreds of millions of consumers -- allowed them to call the shots and dictate the terms to providers and companies lining up to offer their content via operator portals. However, the advance of smartphones changes all the rules.
Mobile operators are now struggling to find their place in a value chain that is stacked in favor of the handset makers and OEMs that run the app stores. Sure, mobile operators can launch a competing app store. But the chances of success are limited. (In fact, we have yet to see a carrier leave its mark on the app landscape.)