As we move into Part 4 of our Five From Five mobile predictions from industry innovators in mobile Augmented Reality (AR), we reach out to Mobilizy, a pioneer in the space sharply focused on the development of location-based services and AR experiences for smartphones.
By way of background, Mobilizy -- the company behind the world-first Wikitude World mobile AR browser -- recently launched an app that is a leap ahead of other turn-by-turn navigation systems. Wikitude Drive (available in Austria, Germany and Switzerland) is a fully functional mobile AR navigation system with global coverage that uses AR and the smartphone camera view to offer the driver navigation instructions.
January 14, 2011
Posted in Featured, Mobile Augmented Reality | No Comments »
Forty percent of all tweets are created on mobile devices. Surely, that's a data point that shows the convergence of social media and mobile.
And then there are the statements made by Twitter CEO Dick Costolo at the close of the Consumer Electronics Show (CES) last week in Las Vegas. He revealed that 25 percent of tweets were via wireless devices in 2010. Moreover, he told the audience that 50 percent of active Twitter users are also active on mobile.
January 14, 2011
Posted in Mobile Marketing, Mobile Social Media | No Comments »
Google's decision to embrace AT&T's Direct Carrier Billing for Android users is a clear win for consumers because they can purchase apps and charge them to their mobile phone bill. But the real story is what this move means for mobile operators.
For large operators with established storefronts (like AT&T), the tie-up with Google means an increase in revenue because the carrier has effectively (and wisely) positioned itself to perform billing on behalf of a third-party storefront (this strategy is also known as BOBO). And this is in addition to the carrier's benefit from selling content on its own.
In 2011 MSearchGroove profiles the innovators in mobile health (mHealth) to give you the inside track on how (and where) mobile is connecting stakeholders to make a difference. This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising, a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing.
Mobile is at the core of an increasing number of healthcare services and solutions. This trend is hardly surprising considering how online technology has already impacted the relationship between the pharma industry and physicians, and - more importantly - the interaction between healthcare professionals and their patients.
January 14, 2011
Posted in Barcodes, Mobile Health | 1 Comment »
Lester Madden is third in our series of five innovators in mobile Augmented Reality (AR) stepping up to offer 2011 predictions. Lester is a hands-on developer and executive whose work (at companies including Microsoft, Symbian and Nokia) has helped catapult AR to the top of the industry agenda. Lester is currently working at mobile operator Orange.
In addition to his role in the mobile industry, Lester also blogs about trends and developments impacting AR at Augmented Planet. Some good news for mobile developers eager to get involved in mobile AR. Lester is also working on a book on the subject, and we'll have more on that project when it's ready for prime time.
January 13, 2011
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Conversational Advertising is the agreed messaging-based communication between people and the brands they want to hear from. It's also the title of a report from mobileSquared, a U.K.-based firm with a sharp (and unique) focus on in mobile engagement research.
It's good to note the new term ("Conversational Advertising") because its a marketing approach that will grow importance in 2011, driven by people's desire to control their personal data and the aim of brands and agencies to establish an on-going dialogue with consumers and brand advocates.
