Another news announcement today cements the pivotal importance of asking people for their permission and preferences in order to deliver them useful and relevant mobile marketing messages.
Mobinil, Egypt’s leading mobile operator, has entered into a strategic partnership that will see the operator offering Alcatel-Lucent’s Optism permission-based mobile marketing solution mobile marketing solution to its nearly 30 million customers. Mobinil will brand the opt-in mobile advertising offer, which is going live now after a soft launch in July.
