With nearly 1,000 downloads in the first week (!) since releasing an update to the Netsize Guide 2010, it's clear this comprehensive mobile analysis has succeeded in documenting the topics and trends that matter most. This new edition has also identified a unique distribution model that has allowed Smarter Agent -- a provider of a real estate MLS (Multiple Listing Service) search application that allows users in the U.S. to conduct a local search of houses for sale and apartments for rent – to become the largest mobile real estate network in the world.
As children, we learn the concept of permission. We know to ask (and say "please" even), and we understand that others should treat us the same way. So, why is it some marketers don't follow these rules when they engage with consumers?
December 10, 2010
The meteoric rise in the number of connected devices and the advance of hardware and software products by providers including Google and Apple to leverage the three screens – mobile, TV and Internet— has whet consumers' appetites for new and connected experiences that deliver us content across time, place and platforms.
Indeed, 2010 has turned out to be the year for multi-screen content services and – more importantly - for multi-purpose applications and solutions that allow consumers to call the shots. Nielsen Three Screen Report – a regular analysis from Nielsen’s Cross-Platform Audience Measurement initiative to analyze consumer behavior –reveals a steady climb in the number of Americans that use the Internet (in many cases accessing the Web on their smartphones) and their TV simultaneously. As Nielsen observes: "New mobile devices and enhanced TV quality allow viewers to engage in more content than ever before."
December 9, 2010
This year marks the first time in almost a decade that Netsize has released an update to the Netsize Guide, the staggeringly popular mobile analysis and almanac I am proud to have authored for four years.
The brand new edition of Netsize Guide 2010: Mobile Renaissance features five new interviews and hot new 2010 telecommunications market data from Informa Telecoms & Media, the publication research partner.
In-app billing is shaping up to be more than a 2011 mobile megatrend; it may be the only way developers can make real money selling their applications – period. Why? For one, the freemium model – which offers consumers free applications as a means to cross-sell, or up-sell consumers to a variety of paid content and services later in the consumer journey – makes the ability to offer in-app billing options critical.
More importantly, in-app billing is emerging as the only form of billing that puts developers and publishers in complete control of their app pricing, marketing and distribution. This is because this approach also allows them to circumvent cumbersome default payment systems and market development distribution agreements on many app stores.
December 7, 2010
Over a week into the holiday shopping season. A good time to reflect on how and why mobile is impacting this season like no other channel. Based on the massive response to mobile commerce apps, sites and approaches (as part of a cross-media push) I have to say 2010 will go down as the year that mobile shopping crossed the chasm.
A review of recent data points confirms that holiday shopping has brought a new activity to the masses.
December 6, 2010
