The virtual round table of podcast interviews with millennials continues with a look at the Indian market for mobile advertising. With 525 million mobile subscriptions and rising, India is the world’s second largest mobile market after China. Since the majority of Indians don't have access to a PC, so mobile is the only screen for content, advertising and communications of all kinds.
India is a market poised for exciting growth in mobile marketing, as this insider mobile marketing guide from our friends at mobiThinking shows. India was also the showcase for the World Brand Congress, a prestigious event that brings together the marketing leaders and industry thinkers behind some of the world’s most successful and sought-after brands.
The heightened interest in more relevant advertising and the raft of recent consumer surveys -- revealing people would appreciate (and hence be willing to accept) mobile advertising aligned with their preferences -- combine to underline the pivotal importance of personalization.
The excitement in mobile may be relatively new, but players in the online space are well aware of the business benefits personalization delivers. In the online space personalized recommendations (similar to Amazon model) – once a source of competitive advantage – are fact becoming table stakes. The real edge is in strategies that personalize the whole experience, from advertising to
All these years later and we’re still learning from Sesame Street.
The media property that has won more Emmy Awards than any other turned 41 last week. But there's nothing outmoded about its approach to mobile. To the contrary, the non-profit educational organization that helped many of us learn the basics continues to play a meaningful role in the lives of children – and their parents – worldwide. Moreover, Sesame Street is also teaching the industry an important lesson: the future of our children (and our own future as well) involves mobile.
November 19, 2010
Posted in Mobile Marketing, Mobile Research | No Comments »
It's official! The Mobile Marketing Association (MMA) Forum event has recognized the industry's best and brightest for their outstanding achievements and work to advance the adoption of mobile in marketing.
The winners of the Sixth Annual Global Mobile Marketing Awards, chosen from XX finalists, include a top-notch line-up of brands and agencies that have harnessed mobile for branding, promotion, social impact and relationship building. (Full list below.)
The relationship between mobile operators, agencies/media buyers and brands is the focus of countless value chain charts and graphs. However, the key stakeholder in this emerging business ecosystem is the individual.
Either U.S. mobile subscribers instinctively know where to find the best deals or the vast majority of consumers simply underestimate the money they can save if they use all the features offered by their mobile devices to find the best bargains.
With the holiday shopping season upon us, it's not surprising to read that more retailers and brands are pursuing (or are planning) strategies that integrate mobile into the store experience. An Aberdeen survey of 129 retailers, for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience.
November 12, 2010
Posted in Mobile Marketing, Mobile Research | 2 Comments »
In the run up the Mobile Marketing Association’s Forum event in Los Angeles (November 17th) we catch up with Michael Becker, North America Managing Director for the Mobile Marketing Association (MMA), author of several mobile marketing resources, including Mobile Marketing For Dummies, and – more interestingly – the spark behind a provocative post that details how consumers are taking charge of their personal data and using this currency to shape their very personal mobile marketing experiences.
As Michael sees it: brands and advertisers can achieve their highest objectives (brands awareness, acquisition, loyalty – the works) if they maintain a relationship with the individual based on trust and an understanding that consumers co-create value with the brand.
