What is mobile and what is online? A raft of recent reports suggest more than half of Web usage will occur via mobile by 2013, a trend driven by the advance of smartphones and connected devices that blur the boundaries between wired and wireless.
The result is a new requirement for a more intelligent, multi-channel approach to marketing and publishing. This was a key message at the Mobile Marketing Association's Mobile Marketing Forum last week in London, where brands (including EA and BMW) made a strong case for approaches that connect the dots in our experiences across platforms and devices.
October 12, 2010
Posted in Events, Mobile Marketing | No Comments »
I'm back from the Mobile Marketing Association’s Mobile Marketing Forum event in London and recovered from a cold I picked up along the way. The event, which drew over 250 professionals, practitioners and execs from brands and agencies, was sharply focused on real numbers and real results.
In my book it's a welcome confirmation that the MMA (and the industry it represents) has moved beyond explaining the opportunities in mobile marketing to executing on them. (You can read more coverage and commentary at #MMAFLDN on Twitter.)
October 12, 2010
Posted in Events, Featured, Mobile Marketing | 1 Comment »
Apps were the main attraction at the CTIA’s conference in San Francisco, the Mobile Marketing Forum in London and at the American Magazine Conference in Chicago -- where Oprah, of all people, weighed in.
Almost five billion apps have been downloaded to mobile devices since Apple’s App Store opened in 2008, according to Borrell. Eighty percent of those have been free, but users have spent $1.5 billion on the rest.
So the big question is: does making apps generate serious money for enough companies to count? Or is it a lottery where only a few can win big?
October 8, 2010
Posted in Barcodes, Mobile Marketing, Mobile Research | 3 Comments »
First off, kudos to Matthew Dawes, Managing Director of All Amber, a U.K.-based conference company leading the charge to change with a progressive series of mobile conferences focusing on mobile Web and app development in Africa, for a job well done!
Last week the saw the second annual Mobile Web In Africa event take place in Johannesburg. It again sold-out and brought together stakeholders, startups and developers to facilitate learning, relationship building and networking with a purpose. Presentations from top-notch execs and entrepreneurs outlined the ingredients for success in emerging markets and mapped how mobile devices are transforming communication
Today we kick off an edgy and informed look at the week in mobile marketing & advertising from Jeff Hasen, mobile authority and brand architect.
Dell said that it will release a “whole slew” of devices – including 3, 4, 7, and 10 inchers. Just how will a consumer know which model is best? As a colleague said to me: how about we ask them to buy the whole set?
For marketers, life just became way more complicated. After years of work that resulted in the setting of guidelines, we’re left trying to figure out how most efficiently to render a display ad in four sizes -- and likely more as more products come to market.
October 1, 2010
Posted in Mobile Marketing | 1 Comment »
