Standalone devices delivering one service are in danger of being steamrolled by multitasking machines designed to bring more value and connectivity to demanding consumers.
Case in point: the first-generation of e-readers. At first, reading books on a big, clear screen was enough. But Amazon’s Kindle and Barnes & Noble’s Nook would never make it without continued innovation.
This week marked the launch of The Mobile Marketing Review podcast series, where the Mobile Mavens (me, Kim Dushinski and Linda Daichendt) openly discuss and critique mobile marketing campaigns from brands and marketers worldwide. The response has been overwhelming -- a clear indication that the timing is right for a series that examines campaigns to show how they really stack up.
We kicked off with a hard look at the recent Arby's campaign to promote its Roastburger sandwich. I also used the opportunity to discuss some insights from the panel on consumer insights I moderated during the recent Mobile Marketing Association's Forum in London. This post, a complement to the podcast you can listen to over at The Mobile Marketing Review, provides some additional detail about the campaign and a summary (with video) of the panel discussion. (Press release)
This week, if you're anywhere in Europe, it's all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. Friday is the conference day with tracks covering SDKs & APIs, Development, Business and Design.
The program has a heavy and welcome emphasis on what developers and companies in the Android ecosystem need to turn their ideas into revenues. This objective is a perfect fit with the spread of speakers Droidcon organizers have brought together to advise developers on what it takes to earn a living and monetize apps.
Today marks the launch of The Mobile Marketing Review, a new podcast series dedicated to educating the mobile industry and providing expert advice on execution, effectiveness and mobile marketing best practice.
Each month I will join with co-hosts Kim Dushinski and Linda Daichendt (together we are the Mobile Mavens) to review and rate real-life mobile marketing and advertising campaigns and offer a no-holds-barred analysis of how well the campaigns achieved their objectives and – more importantly- served the interests of all stakeholders, particularly consumers.
In cutting through Steve Jobs’ histrionics on Apple’s earnings call , we’re left with the core question of whether "open" or "closed" mobile operating systems are better for consumers.
Jobs argues that a closed system guarantees a consistent, high quality user experience – "we believe integrated will trump fragmented every time." Of course, Google/Android executives espouse the virtues of openness, especially as it relates to bringing choice to the marketplace.
Many publications and organizations judge mobile marketing campaigns based on criteria such as creativity, effectiveness and execution. After participating in many judging panels I am convinced that brands and agencies would benefit from a podcast series that brings together mobile professionals to judge their campaigns and openly discuss how they really stack up-- and why.
To this end I have joined together with Kim Dushinski -- President of the marketing firm Mobile Marketing Profits and author of the best-selling book The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns – and Linda Daichendt – a marketer, mobile authority and industry advocate who also owns and manages Strategic Growth Concepts. (She made her first appearance on MSG a few weeks back as part of the ongoing permission-based marketing podcast series (sponsored by Optism) and her interview, which focuses on the benefits of mobile marketing to promote small business, continues to be a main attraction.)
