September » 2010 » mobilegroove

This is just one the key findings from A Global View Of Mobile Advertising – July 2010. The comprehensive report (111 pages!) draws from InMobi's proprietary network stats to identify global mobile advertising trends across 125 countries and six regions. InMobi is a performance-based mobile ad network that serves display and text banner ads via its network to some 185 million mobile phone users.

The report and its insights will be a big part of the presentation James Lamberti, InMobi's VP of Research and Marketing, makes to attendees at the mobileSQUARED Roadshow (September 29, London), a one-day, interactive session covering mobile marketing essentials and strategy. A key part of the event gives delegates the opportunity to plan a mobile media campaign and buy appropriate mobile media. Each campaign will be matched against real mobile metrics to give attendees first-hand experience of how different types of mobile media work.

InMobi -- a performance-based mobile ad network that cut its teeth in Asia and Africa before taking its model to developed regions such as Europe and North America -- has spent the last months building up significant targeting and "customer discovery" capabilities that help bring scale and real-time impact to mobile advertising.

Where are the growth opportunities and how will data drive the market? I caught up with James Lamberti, InMobi's VP of Research and Marketing, to discuss the company roadmap and deep-dive (in a separate podcast) into the key findings from A Global View Of Mobile Advertising – July 2010. The comprehensive report consists of two parts. Part one (111 pages!) was released this week and draws from InMobi's proprietary network stats to identify global mobile advertising trends across 125 countries and six regions. Part two is based on conversations with 20,000 consumers in 14 countries. The survey, done in partnership with comScore, has the goal of bringing a consumer perspective to the discussion, a view the industry needs to hear.

The countdown starts! Just one month until the Carnival of the Mobilists marks its fifth anniversary. By way of background, Carlo Longino (our host at COM #238 this week) and Russell Buckley (perhaps best known now as Global Chair Emeritus; Mobile Marketing Association and AdMob Evangelist) launched the COM over at the MobHappy blog with this post on October 13, 2005. Since then we've grown to over 100 and we continue to add new Mobilists and mobile enthusiasts around the world. To make our anniversary memorable and make sure the next five years are even more I encourage you to contact me with your ideas and input. (peggy@msearchgroove.com)

So let's roll on with this week's line-up.

The special podcast series promoting excellent upcoming industry events continues with an exclusive interview with Dan Gilmartin, VP of marketing at WHERE. The Boston-based location services company has been profitable for the last 12 months thanks to its two-pronged approach to monetizing location: a downloadable app and a hyperlocal location-focused ad network. Think of Google with a sharp focus on local merchants and businesses…

Dan -- who will be speaking tomorrow at the Location Business Summit USA in San Jose, organized by the wherebusiness .com – gives us the scoop on some company stats, including the number of hyperlocal ads it has served, the number of publishers on board and the overall reach of the WHERE network.

In brief: Building on the tremendous positive response to a recent talk on app marketing I catch up with Mike Lurye, Director of Product Marketing at Amdocs Interactive, to connect the dots in the models that will enable a developer/retailer ecosystem, pave the way for a Long Tail of app stores and allow operators to stay in the game after all.