In part two of this virtual round table we connect with three American digital natives to gain insights into the precise kind of interaction they want to have with brands on their mobile phones. And we also learn what they don't want.
What brands top their list? Our guests Dawn Gutowski, Michael Ayoola and Sandra Perez share an eclectic list of brand names ranging from Land Rover to Godiva chocolate to Infusium 23 hair care products.
Are you a developer who wants to get the word out about your app? Or are you a company that wants to host an event to provide developers a chance to show off their best apps? Then sign up for the AppCircus -- a global traveling showcase of the most creative and innovative apps presented by their creators.
The event, launched in partnership with influential mobile event organizers and developer communities (such as Mobile Monday), has announced the first dates for its world tour.
A last call for entries for the Effective Mobile Marketing Awards (EMMAs). The deadline to submit your campaign (no entry fee, BTW) is tomorrow. The newest awards program in the mobile marketing space comes from Mobile Marketing magazine and recognizes the effectiveness of mobile marketing campaigns, apps and mobile websites worldwide.
There are 13 categories including B2B, B2C, opt-in, location, barcode and a special Grand Prix award that will be voted on and presented at the Awards Ceremony in December in London.
What are the pitfalls to watch when developing a mobile strategy? Why isn't an app enough? What can you do to avoid the 'iSyndrome' that has blinded the industry to opportunities beyond the iPhone? Martin Wilson outlines the seven things you have to get right.
In one of my regular and lively chats with our very own Peggy Anne Salz, recently named one of the 20 people you must follow in mobile, we ended up talking about why mobile strategies – even those pursued by companies with the ideas and resources to do much better – crash and burn. We concluded that many companies deserve high marks for trying to 'think mobile', but their execution is mediocre at best.
What do American millennials really want from mobile advertising? Should marketing be delivered in perfect alignment with permission and preferences? In other words, should brands and operators ask first and give us the freedom to choose the advertising we want to receive from the brands we love?
We build on the popularity of the first virtual round table (with Brazilian youth) and bring together three American millennials to find the answers to these questions: Dawn Gutowski, Michael Ayoola and Sandra Perez. The answer from this crowd is a resounding 'yes' to all of the above.
What are the key trends in social media and marketing in Asia? What is the future of Facebook (in regions except for China, where it is banned)? What is the potential impact of Asia's home-grown social networking giants? And how should brands harness social media for effective marketing in Asia?
Tough questions that require brave answers.
I caught up with Freddie Laker -- social media marketing authority, Asia trend-watcher and Director of Digital Strategy at SapientNitro an interactive marketing, creative design & technology services consultancy – to explore his views and insights in the run up to Social Media World Forum Asia (September 22-23, Singapore).
