In brief: We're back with another look at the mobile trends and numbers that matter most – with mobile pundit and all-around-great guy Tomi Ahonen. The main attraction is his must-read post that connects the dots in recent download stats to tell us just how much money developers are making (not). We also explore the rise (and rise!) of Android and how handset makers aligned with Android can achieve competitive advantage.
"iPhone Economics: It is bad news. And then it gets worse." The title of this blog post from Tomi Ahonen says it all. In it Tomi does the math, matching figures from Apple with stats from other analyst houses to conclude that most app developers can count on breaking even sometime in 2021.
July 12, 2010
Posted in Mobile Research, Podcasts | 3 Comments »
Editor’s note: In part two of the series of interviews MSG conducted people and companies across the mobile marketing ecosystem we speak with Jonathan MacDonald, co-founder of this fluid world, and David Murphy, editor of Mobile Marketing Magazine. They discuss the outlook for permission-based marketing and why messaging and personalization (through opt-in) are a winning combination.
Despite the excitement about mobile computing and apps for everything, the mobile is first and foremost a fiercely personal communications device. Commerce, marketing, advertising, promotion, and customer
Editor's Note: Permission marketing is gaining serious traction because it is aligned with the desire of people to communicate on their terms. Lisa Cianguilli tracks the evolution of permission-based approaches and concludes that it's the basis of a beneficial relationship between brands and consumers.
When we were young, we were taught to ask for permission before doing something – especially if it affected another person. It’s just common courtesy. Two years ago, in Permission Marketing, Seth Godin reminded us that when you apply the concept of permission to marketing it is “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Then he went on to set a few ground rules, including “Permission doesn’t have to be formal but it has to be obvious.” Getting permission requires special effort. It’s based on a value exchange and treating people with respect.
Fast forward to spring 2010, and it’s clear, permission marketing has found a champion in the mobile marketing world. At Optism, permission is at the core of what we do. And we’re not alone. Other key stakeholders in mobile marketing are playing close attention to the role of permission with good reason.
In brief: MSG kicks off a new series showcasing must-read sites and resources with a look at VisionMobile, a premier destination for mobile industry market analysis and advisory services. The new report, Mobile developer Economics 2010 and Beyond, based on a survey of 400+ developers, provides a wide range of insights into what developers demand and how the industry must respond.
The advance of the app store changes all the rules. But who would have thought that the arrival of this new business ecosystem would shift the balance so blatantly in favor of new platforms (primarily Android and Apple) and new players (Google)?
July 6, 2010
Posted in Content Discovery, Mobile Research, Personalization, Recommendation, Usability, White Papers | 3 Comments »
In brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010. This week John Ellenby, CEO of GeoVector, a pioneer in the Augmented Reality (AR) space, looks at the opportunities for AR in business verticals. Will we point and buy? Sure looks it…
What you see is what you get? Advances in AR are transforming this idea into an ideal business model. This was a message that came across loud and clear at the Mobile Marketing Forum in June (an event organized by the Mobile Marketing Association) when agencies such as The Hyperfactory outlined recent marketing campaigns and impressive results.
In brief: Back after a conference where – surprisingly – recommendation and content discovery took center stage as the mobile megatrends to watch for NEXT. What's happening now and how important is social search going to be soon? Colm Healy, Vice President of EMEA Services for Qualcomm Internet Services and General Manager of Xiam Technologies, is back to discuss the business drivers and why discovery is hotter than ever.
Excitement around app stores and a gold rush mood around mobile commerce sites and schemes is turning up the pressure on content owners and mobile operators to offer a much more engaging experience in tune with what we are like and are likely to appreciate. But are the use cases and data points that underline the role of content discovery in digital strategy?
July 2, 2010
Posted in Content Discovery, Podcasts | No Comments »
