In brief: A Who's Who of the mobile industry gathers at the must-attend MMA Forum in NYC, where a highlight is today's keynote from Tomi Ahonen, mobile authority and best-selling author. Tomi is also a close friend and colleague who joins me this month – and every month – for a lively new podcast series looking at the mobile news, trends and "wacky stats" that impact our industry.
Tomi Ahonen needs little introduction. His path-breaking ideas on mobile and its centerpiece role in our daily lives have profoundly impacted my work at MSG and elsewhere. His thinking about mobility and his observations that it has indeed become our 7th mass media can be heard in boardrooms and conference rooms around the world. Today Tomi is giving the keynote at the MMA Forum, where his ideas will no doubt resonate with advertisers and brands just beginning to understand why mobile is different.
June 9, 2010
Posted in Events, Location-Based Services, Mobile Marketing, Mobile Research, Podcasts | 2 Comments »
In brief: A podcast with Michael Becker, North America Managing Director for the Mobile Marketing Association (MMA) outlines the highlights of next week's must-attend MMA Forum in New York City (June 7-10). From the pre-event Mobile Marketing 101 workshop and crash course in analytics, to Mobile Experience Lab to the new Adopt-A-Brand program, the event format has been revamped to put the emphasis on expert advice and key learnings.
Mobile marketing has moved on. It's all about ways advertisers can deliver brand messages and branded utilities to people in a context that they are sure to appreciate. It's also about ways advertisers can harness mobile to really reach people and encourage calls to action that deepen the dialogue or inspire that all-important impulse buy.
June 3, 2010
Posted in Barcodes, Events, Featured, Mobile Marketing, Podcasts | 1 Comment »
In brief: Will recommendations from our significant others help us navigate the content deluge? This post draws from provocative statements about our future and the pivotal role of personalization in our everyday lives made by Andrew Gilbert, EVP, President QIS and Qualcomm Europe, and a
June 2, 2010
Posted in Content Discovery, Mobile Research, Mobile Search, Mobile Social Media, Personalization, Podcasts | 1 Comment »
In brief: App Store Billing, a new report from Netsize, draws from survey to identify business models that will likely bring app store providers and developers mass-market success. The vast majority of respondents report chief enablers are operator-billing methods, not just credit card billing. However, in-app billing, which puts providers and developers in control, may drive the real revenues.
The Apple app store model – which relies on credit card billing to effectively bypass the mobile operator – may be staggeringly popular in markets such as the U.S. But it doesn't dictate the direction for the global mobile applications market and the 75+ (and counting) app stores jockeying for position and competitive edge.
