In brief: Loads going on at AdMob. On Friday the Federal Trade Commission gives the Google-AdMob deal the green light; earlier this month AdMob marks a new milestone
May 24, 2010
Editor's note: This provocative guest column from Andy Bovingdon, Bango VP Product Marketing, takes a hard look at the critical questions publishers, developers and advertisers need to ask themselves as they architect truly effective mobile strategies. Should the Apple iPad, just now coming to Europe, be considered a mobile device (and therefore take a central role in mobile strategy)? Or do other factors beyond technology play a deciding role?
In the run up to launch of the iconic iPad device it's no wonder that the topic has come up in several recent mobile marketing meetings with clients and colleagues alike. The emotional bond – even obsession – with this device is understandable. But the need for hard-nosed business realism (particularly if you are a publisher or marketer aiming to delight your particular customer base or target demographic) is much greater.
In brief: Steve Ives, Taptu CEO, recounts the key takeaways of the new report showing the growth of Mobile Touch Web sites outpaces the growth of apps in the Apple and Android app stores why commerce rocks on the Mobile Touch Web PLUS a look a the Virtual Roundtable and what mobile industry entrepreneurs, authorities and pundits think about the Mobile Touch Web and the potential impact on how we live, work and shop.
Taptu, the search and discovery engine that indexes touchscreen content, reports that the Mobile Touch Web – websites and destinations created specifically for access via touchscreen devices such as the Apple iPhone – has grown 35 percent since last quarter. Unlike other mobile Web content, this content stands out through finger-friendly layouts and light-weight pages that are faster to load over cellular networks. The report, which covers January 2010 thru April 2010, also shows Mobile Touch Web sites rose to 440,100 from 326,600 in January.
May 13, 2010
In brief: A run down of some significant mobile search stats and studies in the run up to Exploring the Future of Mobile Search, an exploratory expert workshop organized by the European Commission, where MSG will give the keynote address.
It's encouraging to see a much sharper focus on mobile search and a growing realization among mobile operators, content providers and publishers/developers that there is a lot more to mobile search than the universal model we know from the online Internet. Mobile phone form factors push companies to develop new mobile search services that deliver us relevant results in tune with our intent and context. All the better if these services make use of features and functions such as voice recognition, image recognition, location-awareness and Augmented Reality.
Another development that makes search essential is the avalanche of apps and app stores, and the drive by all the players in the ecosystem to make these content and services storefronts a commercial success. Case in point: Apple's decision to snap up Siri, a voice-activated digital personal assist that takes the concept of search to a new level (allowing us to find not search!)
May 10, 2010
First, a round of thanks to all the companies and individuals that have reached out to become part of The Mobile Movement, a coalition of entrepreneurs, humanitarians, artists, academics and other industry leaders committed to bringing mobile capabilities to non-profits.
In the last weeks since the launch several members of the advisory board (which includes MSG and Laura Marriott, consultant and former global President of the Mobile Marketing Association) got together for the first board meeting in Boston to evaluate and prioritize the flood of requests from non-profits and companies.
May 10, 2010
This is the first of a series of post in which we’ll review mobile advertising and search networks to give you a heads up on what you are going to find when you decide to run a mobile advertising or mobile search marketing campaign. We’ll review the same points in all of them, so you can quickly get an overview on how much effort and money you have to put in.
Can I set up my campaign online? Yes
How long does it take to set up? Less than 10 minutes.
Payment options: Credit and debit cards, but not those with chip and pin security
Minimum payment: There is no minimum; it will depend on how your campaign performs Bidding options: CPC, with either a monthly budget or a daily budget so you can adjust for heavier traffic during a promotion.
Bango Blog- Bango News
Bango Payments
Bango is the leading provider of mobile payment technology to the world's leading content brands and publishers. The Bango payments platform delivers carrier billing and alternative payment options using proprietary BillRank™ technology, and ensures standardized and compliant payment flows to phone users.
With Bango businesses sell 25% more mobile content and apps world-wide.
Bango Payment provides:
- Billing on all devices, including smartphones
- Billing on all operators & connections, even Wi-Fi
- Operator billing, credit cards and PayPal
- International sales in over 150 countries
- In-app billing across all mobile platforms internationally
Bango Analytics
Bango's mobile analytics solution uniquely identifies every mobile visitor as they browse websites or use apps. It independently tracks the success of mobile marketing campaigns, enabling businesses to determine which campaign delivered the highest ROI. Bango provides 8x greater accuracy when measuring mobile campaigns, apps & sites. Bango Analytics provides:
- Unique identity for every mobile visitor
- Track all mobile phones and connections, even Wi-Fi
- Campaign analytics and page level tracking
- Application analytics
- Powerful filtering and real-time reporting tools