The Netsize Guide 2010 is breaking download records and an increasing number of "fans" have even purchased a paper copy of this must-read mobile industry resource. In view of the phenomenal popularity of this content, MSG is joining with Netsize to showcase a "best of" selection of executive interviews and hot topics that have everyone talking. We start the series with a timely and telling interview with Christopher David, head of Developer and Partner Engagement, Sony Ericsson. Over the next weeks I'll expand the focus to include in-depth features and podcasts with the companies and influencers at the forefront of mobile and mobility.
March 15, 2010
Tags: App Economy, app store, GetJar, Mobile Internet, Netsize Guide 2010, Sony Ericsson
Posted in Briefing Rooms, Featured, Netsize | 1 Comment »
I'm still sifting through the list of cool companies I met during Mobile World Congress (including a stealth-mode mobile search startup and a company taking the touch/haptic interface to the next level) I can't wait to feature on MSG and now I have to switch gears and plan for CTIA. I'm in Las Vegas for the week, so there are loads of opportunities to meet up. For one, I have been invited to speak on app marketing and advertising (during Mobile Web and Apps World Forum, an event organized by esteemed colleague and author Ajit Jaokar over at Futuretext). So, if you are attending and want to
March 11, 2010
Posted in Featured | No Comments »
This week the Carnival of the Mobilists – the weekly line-up of the best blogs and bloggers on all things mobile – comes to us via Andy Favell over at MobiThinking, a valuable resource with a good selection of mobile advertising stats, reports and white papers. Between Andy's outreach for old and new Mobilists to submit posts –and my eager tweets (@COTMobilists) encouraging more people to get involved – the COM attracted a whopping 40+ submissions(!). Thanks to Andy for his extra attention to collecting and ranking posts leaving us with the 10+ posts that made the grade.
March 11, 2010
Tags: AdMob, Apple, cloud computing, contactless payments, Flash, Google, iPad, iPhone, Mobile Health, mobile healthcare, Mobile Internet, Mobile Marketing, Mobile payment, NFC
Posted in Carnival Of The Mobilists, Mobile Marketing | 1 Comment »
Until now much of the discussion around app store platforms and developer communities has been a technical one focused on primarily on APIs (which ones to open to third-party developers when and why), toolchains and toolkits (the optimal level of integration and how to achieve it) and development costs (value for money and how to
March 8, 2010
Tags: Aepona, Alcatel Lucent, Amdocs Interactive, Android, app store, Apple, Bell Canada, Developer Community, Eric von Hippel, Forum Nokia, GSMA, Litmus, Location-Based Services, Malaysia, Maxis, MiKandi, Mob4Hire, Mobile Internet, Mobile Monday Austria, O2 Telefonica, Ondeego, OneAPI, Ovi, radio FM4, Rogers Wireless, Telus
Posted in Location-Based Services, Mobile Marketing, Mobile Research, Personalization | 9 Comments »
Next week MSG's new contributor Eliza Dashwood takes the helm to summarize the industry stats and reports that matter most. In the meantime, Smaato, mobile ad optimizer and mobile advertising agency, has given MSG exclusive access to latest
March 4, 2010
Tags: Android, Apple, Google, iPhone, Location-Based Services, mobile analytics, Mobile Marketing, Mobile Marketing, podcast, Smaato
Posted in Location-Based Services, Mobile Marketing, Mobile Research, Podcasts | No Comments »
In recognition of the increasing importance of permission advertising and getting people to opt-in to campaigns (as a means to really measure conversions) Maria Sanchez provides us some helpful tips to get the most (accurary) out of our mobile campaigns using her Mobislim mobile website. More about her Mobislim blog and campaign road tests here.
At the end of January I was interested to see that Bango reported 83% of brands don’t use mobile specific analytics tools, leading to inaccurate data on campaign performance. But even more surprising, 27% of brands don’t measure at all! I know it would make life easier if you didn’t have to report on the performance of your mobile marketing campaigns, but surely real marketers would like to know?
Not wanting to know conversion rates or what to do to improve them seems a bit crazy to me?! The good news is it’s actually quite easy to accurately measure your mobile campaign conversions and best of all you can see the results a in couple of clicks.
