Mobile 2D barcode scanning is paving the way for a range of exciting and lucrative schemes hyperlinking our physical world of things (all objects including product packaging, printed media, TV, billboards, equipment – the works!) with a digital world or websites and destinations filled with information, advertising, applications downloads, coupons, processes and special offers.
The last weeks have seen a slew of announcements in this space, heralding a new phase in market development, new thinking about the business models (particularly the value to the enterprise) and new urgency in the race among companies across the emerging business ecosystem to get barcode strategies in place – fast (!).
When I connected with Randy Cavaiani, Novarra Vice President, Marketing, last week at CTIA I had a hunch that something big was in the pipeline. For one, he was in a great mood. Second, he used the opportunity to walk me through Novarra's big-picture vision of the mobile Internet, a topic we have discussed several times and at key milestones in
I've followed Novarra from the start and watched it cleverly and quietly align its server/micro-browser capabilities to focus on a much broader agenda. It’s all about providing operators, handset makers and Internet brands the technology and know-how to create new services and revenue streams (with the help of in-network intelligence, mobile Internet click-stream analytics and context information from Novarra).
March 29, 2010
Tags: Apple, bnetTV, Fjord, mobile analytics, Mobile Internet, Mobile Marketing, Mobile Marketing, Nokia, Novarra, Taptu
Posted in Mobile Marketing, Personalization, Usability | 1 Comment »
EDITOR'S NOTE: Mobile advertising is certain the hot topic at CTIA, where Mobile Web And Apps World Forum (Ajit Jaokar's CTIA partner event) was standing room only. (Well done Ajit!) Players from across the ecosystem are anxious to explore new models to monetize inventory, apps and services. However, as I pointed out during my panel -- moderated by well-known analyst and author Chetan Sharma – there's still is a lot of mileage left in established models such as text and MMS approaches to advertising before we focus too much of our effort on the whiz-bang new ad units and creatives. In his guest contribution, Martin Wilson – MSG columnist and owner of Indigo 102, a strategic consultancy with a focus on media and mobility and a deep understanding of the local space— argues that traditional media owners also have a lot of untapped energy and assets.
March 24, 2010
Tags: AdMob, AOL/ Third Screen Media, Apple, Center’d, DexOne, Facebook, Google, Grub.it, JumpTap, Millennial Media, Pages Jaunes, Quattro Wireless, TopTable, uLocate, Yahoo, Yell, Yelp
Posted in Featured, Guest columns, Location-Based Services, Mobile Marketing, Mobile Research | 3 Comments »
The Netsize Guide 2010 is also creating a stir at CTIA, where several fans have asked me for a copy. But at 200+ pages it really wasn't the ideal hand luggage to bring on the trip. Instead, MSG and Netsize move on to Part 2 in the ongoing series to showcase a “best of” selection of executive interviews and hot topics that have everyone talking. On the heels of the fantastically successful SXSW conference, there's a sharp focus on figuring out how companies can move from meeting place to market place – and make money in the process.
Flirtomatic is certainly a company that provides a blueprint.
This week the Carnival of the Mobilists – the weekly line-up of top-notch mobile blogging from experts and mobile passionatas -- comes to us via the ever-dedicated James Coops over at Mobyaffiliates.com, the site that lists all the best mobile Internet and iPhone affiliate programs and mobile affiliate networks in an easy-to-use directory.
Thanks to all the Mobilists we have momentum, more members and a great COM#215 – so keep spreading the word. My vision for the future: contributions from a truly global network of Mobilists, packed with first-hand insights and brimming over
March 18, 2010
Posted in Carnival Of The Mobilists, Featured, Mobile Social Media | 1 Comment »
It's a milestone day for the fledgling app space. We have a solid report from esteemed colleague Chetan Sharma that gives a good overview of the size of the global mobile apps economy and some valuable insights into the regional
March 17, 2010
Tags: amdocs, app store, Apple, Chetan Sharma, GetJar, iPhone, Mobile Internet, Mobile Marketing, Mobile Marketing, Nokia, podcast
Posted in Mobile Marketing, Mobile Research, Mobile Search, Podcasts | 5 Comments »
