As promised in my earlier post, I'm back with a sneak peek at the controversial findings of the Mobile Trends Survey 2010, conducted by Netsize, a Gemalto company and leading mobile communications and commerce enabler. Drawing from an online survey of over 1,000+ mobile professionals and practitioners, the survey found that the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space.
Google's Android Market is a distant second (60 percent), followed by Nokia's Ovi Store (30 percent) and RIM's BlackBerry App World (27 percent). Respondents could choose more than one answer - which is why the total exceeds 100 percent.
I'm out the door and off to M-Days in Munich, one of Europe's biggest and best mobile industry events and exhibitions. The sold-out event brings together 1,400+ mobile industry professionals, executives and analysts to exchange ideas, network and talk global mobile trends. I'm proud to be a media partner and will have other news post-event about an exciting new venture between MSG and
January 27, 2010
Posted in Mobile Marketing, Mobile Research, Mobile Search | 2 Comments »
Thanks to all the cool companies for reaching out to me over the last weeks with briefings and product demos. Keep those emails coming and I'll pick the best to feature on MSG. A company that has been high on my radar is Nimbuzz, a mobile social messaging app that
January 26, 2010
Tags: Android, Apple, Brightkite, Foursquare, GetJar, Gowalla, Location-Based Services, Loopt, Mobile Marketing, Mobile Marketing, Mobile Social Networks, Nimbuzz
Posted in Location-Based Services, Mobile Marketing, Mobile Social Media, Personalization, Podcasts, Recommendation | 2 Comments »
Regular readers may have noticed it was quiet at MSG on Friday – mainly because I was perusing the materials submitted by 48 mobile startups to select the 20 Mobile Premier Award (MPA) finalists and completely mesmerized by what they had to offer.
Several of the startups showcase not only the best in grassroots innovation; they top my list of must-profile companies at MSG. My personal thanks to Rudy De Waele and the team of dotopen for naming me to the esteemed panel of judges and mobile experts.
January 25, 2010
Posted in Featured | No Comments »
In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.
What happens when the Internet of Things – trillions of devices,
January 25, 2010
Tags: amdocs, app store, behavioral targeting, changingworlds, Connected World, Google, mobile analytics, Mobile Commerce, mobile CRM, Mobile Marketing, Mobile Marketing, Personalization, ReadWriteWeb, Recommendation, targeting
Posted in Content Discovery, Mobile Marketing, Mobile Research, Personalization, Recommendation | 1 Comment »
And 27% use no analytics to measure their mobile campaigns.
According to statistics released today by Bango, the mobile analytics and payment specialist, 83% of brands do not use mobile specific analytic tools, leading to inaccurate data on campaigns performance. Of those that do implement some form of campaign analytics, only 17% said they’d sourced a specialised mobile solution designed to measure mobile user behaviour accurately and consistently. Even more surprising 27% admit to not implementing any analytics in their mobile campaigns.
Bango surveyed over 100 participants in a webinar run in late 2009, including brands, agencies and specialist mobile providers. Over 90% of these brands said they will increase their mobile advertising investment in 2010. Global spending on mobile advertising in 2009 was US$500 million (according to Juniper Research).
