TOUCHSCREEN DEVICES ACCOUNT FOR MOBILE WEB USE WELL BEYOND THEIR MARKET SHARE, says AdMob in the latest installment of its monthly mobile metrics report. The company collects the data from its wide-ranging ad network, and says that half of the top ten devices on its network have touchscreens – a far higher figure than their actual market share, reflecting the ease with which consumers can get on the web with them.
The company also found that featurephones still drive 60 percent of its ad requests from the US. It accounts this to the pervasiveness of unlimited data plans there, in contrast to other regions around the world, where such plans aren’t in such wide use, or are mainly limited to smartphones.
Source
October 30, 2009
Tags: AdMob, Android, iPhone, mobile analytics
Posted in Mobile Research | 2 Comments »
Author: Alfred DeRose | Tego Interactive
It's Retail 101 again in mobile. We thought we saw (and learned) it all in the heyday of the mobile operator portals, but it's all coming back if we examine the recent wave of app stores. From handset makers turned content/services providers (Nokia and Apple) to platform providers (Android), and from mobile operators (Vodafone and Telefónica) to independent app emporiums (GetJar) – the excitement is all about software applications stores, but the usability is hardly a crowd-pleaser.
What needs to be done to make content findable and buyable? How (and why) should our experience on mobile complement our experience online? And where does the user fit in? It's just common sense, really. Smart retailers make shopping a no-brainer by placing hot-selling items where consumers can see them. Mobile operators and content providers, on the other hand, forced users to navigate through multiple menus and sift through catalogues to find content they like.
AS MOBILE USERS TAKE OUT MORE CONNECTIONS, THEY’RE LESS LIKELY TO STICK TO ONE OPERATOR, says a new report from Wireless Intelligence. The firm set out to determine the impact of the growing number of users with multiple mobile connections, thanks to the proliferation of data modems and other factors. It found that in the US and Canada, two-thirds of users were most likely to keep their business with a single operator, while in Western Europe, this number was just 40 percent.
It found that the least loyal market in its survey was Italy, where users have an average of 1.77 SIM cards, with 81 percent having them from multiple operators, which the firm says is due to a lack of handset subsidies as well as the market being dominated by prepaid users. Furthermore, the company says churn increased slightly in Western Europe to 2.16 percent from 1.97 percent a year earlier, while the North American prepaid market grew by 19 percent, with postpaid up just 2 percent.
Source
October 26, 2009
Posted in Location-Based Services, Mobile Marketing, Mobile Research | 1 Comment »
A must-read mobile marketing research report from Netsize, a mobile communications and commerce enabler. Based on a global online survey of +220 executives and influencers across a variety of industry segments, the report provides insights into what execs plan for (for example, higher usage of SMS to turn marketing into a two-way conversation with people on their mobile phones) and expect to accomplish (for example, acquire and retain customers) with their mobile marketing efforts.
Targeting is tough
The report (which you can download here) found that execs have a heightened interest in mobile marketing, driven by the increasing and pivotal role of mobile in cross-media campaigns. Other drivers include the reach mobile delivers (a logical consequence of mobile devices central in people's daily routine) and the ability to track and measure campaign success and conversion.
MOBILE SEARCH WILL TAKE UP ALMOST 75 PERCENT OF THE MOBILE AD MARKET BY 2013, according to a recent report from Citibank. The report says that SMS ads currently represent 63 percent of mobile ad spending, but this will drop to 9 percent in four years; display ads are projected to increase 5 points to 18 percent. The report says mobile search currently makes up about a quarter of the mobile ad market.
Overall, the mobile ad market is projected to rise from $160 million to $3.1 billion by 2013.
Source
October 16, 2009
Tags: GPS, local mobile search, Location-Based Services, Mobile Marketing, Mobile Marketing, Mobile Search, navigation, Open OS, open-source platforms, PND, smartphone, Symbian
Posted in Location-Based Services, Mobile Marketing, Mobile Research, Mobile Search | 2 Comments »
Author: Alfred DeRose | Tego Interactive
When Amazon kicked off the month by taking the wraps off its Amazon Mobile Payments Service, or MPS (a technology that includes a set of APIs allowing mobile developers to provide payment options to their customers within mobile websites and mobile applications), it introduced more than just another way for people to pay for stuff using their phone; it set a usability benchmark that more established players, particularly mobile operators, could find hard to beat.
