The first signs of discontent are appearing among the Twitterati, and this time it's not to do with the fail whale, Twitter's crash page, that tells us twitter has once again failed. It goes much deeper that than. Is there a point when a social network becomes too big? Sure looks like there is - and we may have reached it.
January 9, 2009
Tags: Mobile Social Networks, MySpace, Twitter
Posted in Mobile Marketing, Mobile Search, Mobile Social Media | 4 Comments »
A proud premiere on MSG today! Bango, our first in a line of partner companies, has
launched its Briefing Room on MSG. The rich-media microsite provides Bango with a branded platform from which to address the growing MSG community of professionals and practitioners interested in mobile Web trends. The new thinking space features links to the Bango blog and press releases, and much more. The main attraction: Bango's monthly stats report, which the company will post in the MSG Briefing Room along with exclusive, deep-dive analysis into what the numbers really tell us.
January 9, 2009
Tags: bango, mobile analytics, Mobile Marketing, Mobile Web
Posted in Featured | No Comments »
Internet startup Oxynade secured 1 million euro funding from Arkafund and Vinnof last month and is now set to build the largest European event database and ticketing platform. By structuring and aggregating information crawled from sites relating to events ranging from concerts and sporting events to conferences and expositions, Oxynade will provide users with access to a central event calendar – happenr.com. And on top of that, Happenr visitors will also be able to buy tickets directly through a series of partnership with e-ticketing service providers.
And MSG spotted Oxynade's potential early on. Look out for a super-cool MSG events search engine on powered by Oxynade in the near future.
January 7, 2009
Posted in Content Discovery, Mobile Search | 1 Comment »
Traffic to a mobile website reveals a whole new host of metrics you don't get on the PC web - the operator, network, handset of each visitor - all of which are important to understanding your mobile traffic, as well as the usual measurements on unique visitor numbers and where the traffic came from.
Unfortunately, PC analytics tools only detect Smartphones because they rely on JavaScript to analyze the traffic. As Smartphones only represent 10% of installed base of mobile devices, you're not going to be analyzing 90% of your mobile traffic. Here a dedicated mobile analytics tool from Bango looks at 3 months of traffic to a real mobile site - wap.mobislim.com to help you see the value in understanding how your mobile site is peforming. The Mobislim mobile site is a high-hearted look at weight-loss tips and you'll see we run a number of mobile ad campaigns to the site and then analyzed how successful they were.
August was the first month for Mobislim on the mobile web and we closed the month with
1213 unique visitors, 4129 page views, 68% organic and 32% paid traffic from all over the world through Google and Decktrade (campaigns ran for two weeks only). South Africa was the country that brought most traffic (33.5%) followed by US (16.4%) and UK (9.52%). The top operators where Vodacom South Africa (16.5%), MTN South Africa (15.09) and O2 UK (3.20%). Top 3 devices were Opera Mini (7.29%) Samsung E250 (3.80%) Nokia 6300 (3.17%).
September was a busy month for the site as we ran 7 different campaigns, all with very small budgets (total expenditure $400). The month finished with
3,465 unique visitors that saw 11,493 page views, from which 65% came from organic traffic and 35% from mobile advertising.
The campaigns ran in Google, Decktrade and Mojiva for 3 days, mainly targeted to US and UK. The top countries by page views were US (27.1%), South Africa (20%) and UK (6.4%). The top operators were Vodacom South Africa (10.8%), Metro PCS USA (10.5%) and MTN South Africa (8%). It is very interesting that the fourth most popular operator was Satelindo Indonesia which represents 5,1% and in the top 10 it is Bharti Cellular India (2.13%) and Telgua Guatemala (1,76%).
Read full post.
It's great to kick of the New Year with an analysis of some of the companies and developments sure to leave their mark on 2009. In the case of Taptu - a provider of "socially assisted" mobile search that MSG has tracked from day one - it's a case of both. It's a company we're sure to hear more from and - more importantly - it's a company whose recent deals with Gofresh-owned itsmy.com point the way to one trend high on my radar: The natural fit between mobile social networks and mobile search.
I caught up with Steve Ives, Taptu CEO, in an exclusive interview where he revealed the recent deal with itsmy.com is just the start. Look for three more deals with mobile social networks before February. Also expect Taptu to sharpen its focus on mobile search monetization, particularly in the U.S. where Steve tells me most of his traffic is. (And there's an even better reason to concentrate on mobile search sponsored links, sources tell me CPMs around key word search terms are in the $3-$10 range.)
January 5, 2009
Tags: 3i, Apple, BuzzCity, Discovery, Facebook, Google, iPhone, itsmy.com, MCN, Mobile Marketing, Mobile Search, Segmentation, Sofinnova, Taptu, UI, Yahoo
Posted in Content Discovery, Mobile Marketing, Mobile Research, Mobile Search, Mobile Social Media, Personalization, Portfolio | 1 Comment »
