Use Your Soft Launch To Produce A Hit App

Topic: Mobile Apps | Author: Peggy Anne Salz
soft launch for hit app

Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.

Cognitive Unites Mobile And Digital To Deliver Personal Experiences

Topic: Mobile Enterprise | Author: Peggy Anne Salz
connecting the dots in mobile and digital

Granted, the advance of digital, the explosion of social and our own addiction to mobile have come together to make 'mobile-first' a must. But smart brands and businesses are building the cognitive capabilities to interact with us in ways that are people-first, not just mobile-first, placing mobile at the center of an approach that connects the 'data dots' in our mobile, social, digital, and real-world actions.

How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books | Author: Peggy Anne Salz
mobile bridges digital and physical worlds

A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic: Mobile Apps | Author: David Lavenda | harmon.ie
enterprise app-ocalypse

Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.

5 Steps To Shorten Your Mobile App Development Cycles

Topic: Mobile Apps | Author: Nolan Wright | Appcelerator
mobile app life cycle

We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.

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