How To Win In Japan With Your Mobile App

Japanese users aren’t only big on apps; they’re the world’s biggest spenders,  according to app tracker App Annie. Growth in mobile apps spend —­ particularly on games —dramatically outpaces growth in the rest of the world. To help you crack the Japanese market, and succeed, here’s a simple checklist.

But first allow me to update you on progress and exciting …

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Small Business: Embrace Mobile To Engage Consumers

From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

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Bake Social Into Your App To Succeed

Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …

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Latest Events

Our pick of the industry’s must-attend events. If yours is not on this list, then let us know! Send event details to …

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Mobile App Success: How Much Can It Really Cost?

Topic: Books
apponomics app book

Countdown to the launch of Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money with their apps. The free book — which I have researched and written in conjunction w…

3 Trends That Will Transform Mobile Advertising

Topic: Featured
2014 mobile advertising trends

As many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative pla…

Mobile: Tracking From Promotion Through Purchase

Topic: Featured
mobile coupon tracking redemption

In mobile marketing, data is big — and marketers can win even bigger when they build the capabilities to collect and track performance data across their campaigns from the moment the ad/promotion/perk is delivered, all the way thro…

NEW: Mobile App Loyalty & CRM Report

Topic: Featured
Gigaom report and special offer

Just in time for the holidays: a summary of my new Gigaom Research report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, and a special offer to collaborate… with Gigaom Research, which I am extend

How Mobile Powers New, Engaging Publishing Models

Topic: Books
mobile the great connector

Mobile allows marketers to interact with people and grow their community of brand advocates. But the power of mobile is not just in its ability to reach and influence consumers every step of the journey. Mobile also bridges the digital and p…

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