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Consolidate To Avoid Enterprise ‘App-ocalypse’

Topic:
enterprise app-ocalypse
Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a

5 Steps To Shorten Your Mobile App Development Cycles

Topic:
mobile app life cycle
We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.

Adsquare Layers Location Context On Mobile Audience Segmentation

Topic:
Location context
Millions of mobile apps, billions of users and trillions of sensors add up to countless opportunities for brands and marketers to deliver relevant experiences and advertising — provided they can 'listen' to the data signals that indicate user intent.

High Time To Retool Your Pitch

Topic:
retool your tech pitch in 2015
With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.

Mobile Banking Apps: Convenience Triggers Shift In User Behavior

Topic:
mobile banking app behavior
The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.

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