Mobile Banking Apps: Convenience Triggers Shift In User Behavior

The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior. Financial institutions and marketers alike are well-advised to take


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Small Business: Embrace Mobile To Engage Consumers

From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …


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Bake Social Into Your App To Succeed

Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more total time on social media sites. And, as devices integrate social media more deeply (for example, making it easier for users to upload photos …


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Latest Events

Our pick of the industry’s must-attend events. If yours is not on this list, then let us know! Send event details to peter@mobilegroove.com …


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Why Communication Can Make Or Break Your App Experience

Topic: Featured
App communication experience
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for cust…

Mapping The Hidden Cost Of Mobile Apps

Topic: Mobile Apps
alcatel-lucent mobile app rankings report
The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more i…

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