First-Ever Guide Brings Together Experts On How To Make, Market & Monetize Mobile Apps
With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide …
@GigaOM Mobilize: Nuance CTO Says Voice Will Transform, Disrupt
Voice — speech recognition and natural language understanding — are poised to transform our daily lives and disrupt all industries — not just mobile. Thanks to companies like Nuance Communications — which is also the speech-recognition engine behind Siri, the virtual personal assistant on the Apple iPhone — we are rapidly moving toward a voice-enabled future. We catch up today …
Read more »NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement
Smart developers understand that selling apps is a serious business. But a raft of research suggests a singular focus on driving downloads is patently flawed. It’s really how well app developers can persuade us to make their app part of our regular routine that will make or break their app business. Winning is all about making the right choices to …
Latest Events
#DearKen: How Should I Use Social Media To...
You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many... Read more »
Small Business: Embrace Mobile To Engage Consumers
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our... Read more »
New Book Tackles Key Mobile Operator Issues, Outlines...
What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state.... Read more »
Mobile App Developers: Use Messaging To Activate Users,...
Text messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the... Read more »
Press Releases
CESG and Cellcrypt to Develop MIKEY-SAKKE Technology
Thu, 23 May 2013
Addressing the UK Government's next Generation Secure VoiceLondon, UK - May 23rd, 2013: Cellcrypt (www.cellcrypt.com), a leading provider of encr ...
IMImobile and Content Connect Africa sign pan-African strategic content partnership agreement
Thu, 23 May 2013
Multiple year partnership for premium music and video contentMulti-channel music content delivery to mobile subscribers across Africa Johannesbur ...
Recruitment Drive Continues As 1st Touch Mobile Adds Five More
Wed, 22 May 2013
1st Touch (www.1sttouch.com) the UK's leading developer of mobile systems for the social housing and local authority sectors has added another fi ...
LTE World Summit Announces Shortlist for LTE Awards
Tue, 21 May 2013
London, 21 May 2013 - Submissions for the Telecoms.com LTE Awards have reached record numbers again this year as the organisers of LTE World Summ ...
Vesta Introduces New Mobile Wallet for Prepaid Operators featuring Integrated Suite of Financial Services
Tue, 21 May 2013
Vesta PayMobile™ wallet expands mobile payment platform to include money transfer, international top-up and bill payment. Dundalk, Ireland ...
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#SocialTVConf Highlights You Need To Know: @WhatleyDude @TiffanyStJames...
Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the... Read More »
Enterprises Need Mobile Apps Too; Tapping The Next...
While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed... Read More »
MMA Michael Becker: Mobile Marketing Strategy Must...
In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for... Read more »
#DearKen: How Do I Prevent Social Media...
Customers talking about you on social media can “make” your brand – and destroy it. People are... Read more »
Mobile: More Than Roll Of Dice For...
Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But... Read more »
Mobile Stats You Need To Know: @Adfonic...
Famously known for its retail price slashes, Black Friday has again drawn consumers to both the high... Read more »
Videos
M-Pulse, THE weekly video show in collaboration with untether.TV providing you EVERYTHING you need to know to encourage engagement and interaction with your mobile apps. Check out all the shows and contact us to suggest topics/companies you would like to see us cover.
Mobile Advertising »
Mobile Ad Spend Climbs, Targeting Gets More Precise: SMART Report
Smartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage, interact and drive results further down in the purchase funnel. In the U.K., for example, where smartphone penetration is now nearly... Read more »
Permission Marketing »
How Much Mileage is REALLY Left In SMS?
What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an... Read more »
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The Mobilists
#MobileFirst Data Points You Need To Know: @iab @inmobi @yesmail @fab @allrecipes
After years spent on soapboxes telling brands, agencies, and anyone who would listen that they need to be where their consumers are, it’s refreshing to see more companies moving towards a #MobileFirst approach. The latest companies to adopt a truly mobile mindset are Fab and Allrecipes.com. In an interview with Mashable, Fab founder Jason Goldberg says: “Back in February … Read more »
Contributors
Gary Schwartz
Gary brings us insights on all things at the intersection of mobile and retail, directly from places and cases where the action is. Gary — who is the CEO of... Read more »
Charles Knight
Widely respected as the “Voice of Alternative Search,” Charles Knight started his career in search as editor of the ReadWriteWeb spinoff blog AltSearchEngines (ASE). The mission of ASE was to... Read more »
Ken Herron
A cool hunter for new ideas, strategies, and technologies to increase the value of world-class brands by using technology to develop stronger emotional connections between companies and their customers to... Read more »
Jeff Hasen
A career author and sought-after speaker, Jeff Hasen builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and... Read more »
Joy Liuzzo
Joy Liuzzo, President of Wave Collapse LLC, is one of the most sought after research partners in the mobile industry. Her expertise in all things mobile, from behavioral analysis... Read more »
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Partners
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